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  3. The way that people spend their money, and the objects on which they spend it, are one of the areas where free choice and indivi

The way that people spend their money, and the objects on which they spend it, are one of the areas where free choice and indivi

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问题     The way that people spend their money, and the objects on which they spend it, are one of the areas where free choice and individuality can be expressed. The choice reflects personal taste, the way people see themselves and the fantasies they have about their lives, the restrictions on money a-vailable to them, the presence of others in the family with a claim on that money, and the influence of current convention, cultivation, surroundings and locality. Shopping is an important human activity. Yet shoppers are faced with a confusing situation and a rapidly changing one. The confusion arises from the claims made by advertising, from inadequate information about new products, new materials , new places to shop—a confusion enhanced by rising prices and a wider choice of goods than ever before. The search for the right purchase is based on ignorance of their own needs and ignorance of the product’ s fitness for those needs. When choosing any particular item, there are several lines of communication which might provide some guidance. Yet none of these is entirely satisfactory. For example, you can ask a shop assistant initially. Even if you find one, she may quite generally not know the answers. She may be a schoolgirl with a Saturday job, or a housewife working part-time.
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答案人们花钱的方式和钱所用的地方可以表现出个人的选择和个性。这种选择反映个人品位，对自己的看法，对生活的憧憬，经济条件的局限，共同消费的家庭成员，以及社会当前的习俗、教养、环境、地段对个人的影响。购物是一项重要的人类活动。然而，购物者们正面对一种急速变化、令人困惑的局面，这种困惑来自广告。对新产品、新材料、新购物地点等情况的缺乏了解和不断上涨的物价，琳琅满目的商品，比以前任何时候都加剧人们的困惑。正确的购物是建立在对自己需求和产品的功能无知的基础上的。购买某种商品时，有几种交流方式可能会为你提供一些指导。然而没有一种是令人十分满意的。例如，你可以先向服务员打听一下。但她很可能不知道答案。因为她很可能是个学生或者是家庭主妇在做兼职。
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