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  3. Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

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问题                       Tips to Increase Retail Sales
    Generate a Buzz—Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you’ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product.
    Design Store for Sales—Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
    Examine Your Pricing Strategy—When customer entertainment and any other upsell or promotional tie-in.
    Connect with the Customer—Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
Making good use of free coverage is conducive to your business.
选项 A、Right
B、Wrong
C、Doesn’t say
答案A
解析 题干意为：充分利用免费媒体宣传有益于你的生意。原文第一段第一行提到“你的生意中发生任何值得注意的事情时，给媒体发一份新闻稿。这种方法是为了获得可能的免费媒体宣传。”这是作者提到的第一个提高零售销售量的方法，题干与其吻合，故答案为A。
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