首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2005-11-28
101
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires." The group’s findings, though still preliminary, could radically change how finns develop and market new products.
The Harvard group use position emission topography(PET)scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later."
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark—have already signed up to fund further investigations.
For their financial support, these finns gain access to the experiments but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
The last sentence of this passage implies that______.
选项
A、if the experiments’ results can be applied to the practice, the customers will be very likely to buy things according to the ads
B、if the Harvard group can succeed in finishing the research, they will use it in attracting more and more consumers into the market
C、the financial supporting corporations such as Coca Cola, General Motors can employ the experiments in their own marketing
D、the consumers may discover that those ads will always annoy them by jingling out of their heads and cause them headaches
答案
A
解析
本文最后一句话的大意是:如果此项研究成功的话,那么消费者将更难抵御广告的影响。据此A项正确。
转载请注明原文地址:https://kaotiyun.com/show/BUIO777K
0
考博英语
相关试题推荐
Readthefollowingadonculturalawarenessprogramme.Inmostofthelines(34-45),thereisoneextraword.Iteitherisgr
Readthearticlebelowaboutawell-groundedcompensationsystemdesign.ChoosethebestwordtofilleachgapfromA,B,C
Readthearticlebelowaboutmarketresearch.Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammatical
Inthispartofthetestyouareaskedtogive*ashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
●Youwillhearamanagertalkingtostaffsaboutthewaytheyanswerthetelephone.●Foreachquestions23-30,markoneletter
Whenwilltheymeet?Wheredoesthewomansuggestthatthemangetchange?
TheUnitedStatescourtsystemischaracterizedby______hierarchies:therearebothstateandfederalcourts.
TheUnitedStateswastryinghardtosmoketheenemyoutoftheholesinthetargetcountry.
(1)Viewedfromastarinsomeothercornerofthegalaxy,Earthwouldbeaspeck,afaintbluedothiddenintheblazinglight
Itisdoubtfulwhetheranyonecanbeatruly______observerofevents.
随机试题
一种文化接受或吸收另一种文化的某些文化元素或文化集丛,融入本文化的过程称为【】
诊断糖尿病酮症酸中毒的检验指标是
国家重力控制测量分三个等级,重力基本网等级最高,它是由重力基准点和()组成。
资本市场线中的无风险利率()。
某项投资的年利率为6%,小李拿出10万元进行投资,1年后,小李将会得到()元。
2009年上半年,北京市宣武区完成全社会固定资产投资29.7亿元,比上年同期下降20.4%.降幅比1—5月缩小了1.1个百分点。其中,城镇固定资产投资12.6亿元,同比增长67.5%,占全社会固定资产投资的比重为42.4%;房地产开发投资17.1亿元,同比
_______,hedoesgetannoyedwithhersometimes.
建设生态文明是中华民族永续发展的千年大计,关系人民福祉,关乎民族未来,功在当代、利在千秋。生态文明建设,是指人类在利用和改造自然的过程中,主动保护自然,积极改善和优化人与自然的关系,建设健康有序的生态运行机制和良好的生态环境。生态文明是人类社会进步的重大成
在FTP协议中,请求进入文本文件传输方式的命令是()。
Itcouldbearguedthathumanbeingsareaspeciesofanimal.However,theuniquecharacteristics,whichmakesmankinddifferent
最新回复
(
0
)