首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a pr
admin
2010-03-26
52
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision.
【B2】
选项
答案
quality
解析
转载请注明原文地址:https://kaotiyun.com/show/BWk7777K
0
大学英语四级
相关试题推荐
A、Becauseitisagainstthelaw.B、BecausethemanisnotamemberofTerry’sfamily.C、Becausethewomancannotfindthetest.
Studentsofourschoolareencouragedtodoindependentthinking,and______(不受老师观点的束缚).
【B1】【B20】
A、AnemployeeinthecitycouncilatBirmingham.B、AssistantDirectoroftheAdmissionsOffice.C、HeadoftheOverseasStudents
A、Danisn’taverygoodviolinist.B、Someoneelseshouldmaketheintroduction.C、Therewillbeothermusicianstointroduce.D、
A、Goingoutfordinner.B、VisittoJapan.C、Eatingtoomuch.D、Schoolgate.AWhatarethetwospeakerstalkingabout?
A、NanaisthemostpopularcomicseriesinJapanbecauseit’salovestory.B、NanaisthemostpopularcomicseriesinJapanbec
A、Youwillnotgetthejob.B、Thereusuallyaren’trightanswers.C、Youwillappearinarticulate.D、Theinterviewerwillchecky
A、ShemeansKatewillbelateforschool.B、ShebelievesKatewillnotgotoschool.C、ShemeansKatemustbejoking.D、Shemean
OnJanuary1,2002,theEuro______.Whatwillhappenifpricebecomesequalindifferentcountries?
随机试题
下列质量评价方法中,哪一种方法不能用于对混悬剂的评价
(2008年)若P(A)>0,P(B)>0,P(A|B)=P(A),则下列各式不成立的是()。
事业单位的经营支出是指事业单位开展独立核算的非专业业务活动发生的支出。()
中亚民族深受基督教文化影响,多信奉基督教。()
2015年上半年,A市新设内资企业20518户,注册资本(金)1651.8亿元,同比分别增长39.7%和133%。其中私营企业20187户,注册资本(金)1258.76亿元,同比分别增长30.4%和224%。从设立总量来看,批发零售业、制造业、租
价格杠杆在宏观调控中的主要职能是:
根据斯腾伯格(R.Sternberg)智力成分亚理论,智力包括的成分有()。(2016年)
ThefollowingnovelswerewrittenbyMarkTwainEXCEPT
Ourcompany’smostvaluableresourcesareitsemployees.InmyearsaheadIwouldliketoseeoureffortsdoubledinon-the-jobt
Thetaxidriver,knowingthatthepassengerwasacriminal,rantheredlight______andwasstoppedbythepolice.
最新回复
(
0
)