2. 考研
  3. It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista

It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right dista

admin2016-01-30  46
问题     It took some time to figure out just the right shopping complex, off just the right highway interchange and just the right distance from Seoul, that could accommodate a 624,000-square-foot store—that is to say, one more than three times the size of the average Wal-Mart Supercenter. It took more time to solve certain mysteries, like how big to make the store’ s children’ s section in a country where kids are often given ample space in the family living quarters. It took more time to figure out how to showcase kitchens that incorporate kimchi refrigerators, a uniquely Korean appliance— and even more time to untangle nuances of the market, like the South Korean’s preference for metal chopsticks. In all, it took about six years for Ikea to unveil its inaugural store in South Korea, in Gwangmyeong, starting from the first scouting trip.
    The lag was typically Ikean. But six years? "The more global, the more complex it gets," replies Mikael Palmquist, the regional manager of retail for Asia Pacific. "We need to get these things right or we will never be taken seriously."
    Today the Gwangmyeong store, which is the company’s largest in the world by shopping area, is on track to become one of Ikea’ s top-performing outlets for 2015.
    The success is hardly a fluke. Ikea, it seems, is a genius at selling Ikea—flat packing, transporting, and reassembling its quirky Swedish styling all across the planet. The furniture and furnishings brand is in more countries than Wal-Mart and Carrefour. China, where Ikea has eight of its 10 biggest stores, is the company’s fastest-growing market. An outlet in Morocco is coming soon, and there are hints that Brazil may not be far off. Meanwhile, Ikea is going meatballs out in India, where it plans to invest about $2 billion over a decade to open 10 stores.
    Getting it right in emerging markets like China and India, where Ikea is well-positioned to capitalize on a growing middle class, is a key factor in its goal of hitting ￠50 billion in sales by 2020. That’s up from ￠28.7 billion in its fiscal 2014 and almost double its 2005 sales level. Today the Ikea Group has 318 stores, not including the brand’s some four dozen franchised locations; it’s aiming for around 500 by 2020.
The first paragraph is used to illustrate that______.
选项 A、it took more time to figure out a right shopping complex
B、it was tricky to make an ample children’s section in a store
C、it was time-consuming to untangle nuances of the Korean market
D、the lag is the unique feature of Dcea to open new stores
答案D
解析 本题考查第一段在文章中的作用。第一段用了It took some time to figure out…It took more time to solve…n took more time to figure out…都是为了说明，宜家是如何花费了六年时间才在韩国开设了第一家分店——光明店，末句In all正是对整个段落的总结。第二段开头进一步指出The lag was typically Ikea．由此可见，第一段的根本作用还是为了指出：这种缓慢是宜家典型的开店风格。因此D项正确。A项“规划一个恰到好处的购物中心需要更多时间”，B项“在购物中心做一个宽敞的儿童区很棘手”，C项“解决韩国市场的微妙之处很耗时”，都是第一段的细节表述，故排除。
转载请注明原文地址:https://kaotiyun.com/show/BlsZ777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)