首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read this text taken from a book on marketing management. •Choose the best sentence to fill each of the gaps. •For each g
•Read this text taken from a book on marketing management. •Choose the best sentence to fill each of the gaps. •For each g
admin
2010-01-28
49
问题
•Read this text taken from a book on marketing management.
•Choose the best sentence to fill each of the gaps.
•For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
•Do not use any letter more than once.
The Development of the Shoe Industry
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s. Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and light-weight styles that retained the famous Murrayhill quality. (9) In 1985, the men’s premium shoe market was considered to include brands with a price range of $ 75 or higher. Murrayhill, Inc. Hohnston & Murphy, E.T. Wright & Company, Alien Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was difficult because so many of the manufacturers were private companies, like Murrayhill. (10) Alien Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in $1 million to $2 million range. (11) .Alien Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’s retail accounts. E.T. Wright & Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Murrayhill, relied on non-proprietary distribution. (12) Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both non-proprietary retail distribution channels. Hanover, a medium priced shoe manufacturer, also was noted for its direct distribution system. (13) .Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor, was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Ham, Ferragamo, Bruno Magli, and Church’s. (14) .Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers.
A The continued labor intensity of shoe manufacturing made the industry vulnerable to lowe-priced imports.
B In addition, these companies were not always in direct competition because distribution channels differed.
C Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s.
D Johnston & Murrayhill, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes.
E Most of this was spent promoting brand name awareness to consumers.
F The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear for J.C. Penney&Sears, Roebuck department stores.
G The imported products differed from the domestic premium brands, however.
H Nonetheless, Murrayhill faced several strong domestic competitors and unrelenting price competition from imports.
选项
答案
E
解析
该选项的意思是:大部分都花在推广自己品牌.让消费者知晓。之前说到在广告上投入了大量的资金,E句正好说明这里资金的目的和作用,用途之一,与后面句子并列。故正确答案为E。
转载请注明原文地址:https://kaotiyun.com/show/BqKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 B确认IsabellaShaw是不是新市场营销部部长的否定疑问句。(A)是重复问句中的单词marketing、有重复词错误的错误选项;听到That’sright(C)像是对的,但补充说明的主语不是问
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
TaskSheetforCandidateATaskSheet1A:Marketingresearch:theimportanceofresearchtothecompanybeforetakingaction
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
TASKONE--THELISTENEROFTHETALK•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,deci
随机试题
实施城市规划的基本保证是()。
药物用规定浓度的乙醇浸出或溶解,或者以流浸膏稀释制成的澄明液体制剂为
Theagriculturalrevolutioninthenineteenthcenturyinvolvedtwothings:theinventionoflabor-savingmachineryandthedevel
Hetalksasifhe______everything.
A.ApoAⅠB.ApoAⅡC.ApoB100D.ApoCⅡE.ApoCⅢ激活LPL的是
药物以分子状态分散于液体分散媒中高分子化合物分散于液体分散媒中
甲为做生意向乙举债200万元,约定1年归还。1年后,甲因生意不顺,虽经乙多次催要,仍然无力归还借款。乙了解到甲的生意伙伴丙尚欠甲材料款100万元,虽经法院判决支付,但丙尚未支付,甲也没有进行催要或申请执行。另外,甲父于半年前去世,去世后给甲和甲的妹妹丁留下
下列陕西风景名胜,自北向南分布的是()。
在考生文件夹下,打开文档WORD2.DOCX,按照要求完成下列操作并以该文件名(WORD2.DOCX)保存文档。(1)将文中后5行文字转换成一个5行3列的表格;设置表格各列列宽为3.5厘米、各行行高为0.7厘米、表格居中;设置表格中第1行文字水平
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
最新回复
(
0
)