首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
More and more, it seems, the same tech tools we depend on to get through the day are often the source of our frustrations. Gadge
More and more, it seems, the same tech tools we depend on to get through the day are often the source of our frustrations. Gadge
admin
2020-03-31
45
问题
More and more, it seems, the same tech tools we depend on to get through the day are often the source of our frustrations. Gadgets have gotten better: They do more, are smaller, and cost less. But they don’t work quite the way we want them to, do they? Text-messaging and camera-phone features that obscure access to your voice mail. Camcorder batteries that die in the middle of your sister’s wedding. The sick PC that sends copies of its virus to everyone in your e-mail address book.
But there is reason for renewed hope. More companies are discovering that one key to reining in unruly tech is simplicity itself; that is, less is actually more. A few years ago, it seemed only a sprinkling of companies offered products that in their design emphasized ease of use and dependability over frilly, rarely used features. Now analysts report that whole industries—among them cellphones, consumer electronics, and, yes, even computers—seem to be shifting back to basics, with a few companies taking the lead. The downside to this switch for now is that simplicity and reliability oddly enough tend to cost extra. An Apple Macintosh, widely considered user-friendly, costs at least several hundred dollars more than a Windows-based PC. Verizon Wireless, rated by many the most reliable cellphone service, generally costs more than Sprint, Cingular, or T-Mobile. But that effective surcharge could fade if brand loyalty surges for companies that prioritize efficient, friendly design.
So how did we go from the days of small, color TVs and bricklike mobile phones to high-definition home theaters and smart phones that are too clever by half? The blame for the personal tech mess goes both ways. Companies are eager to crank out new products with new features. It’s a quick way to get attention, distancing a product from competitors and dusting upstarts in a cutthroat arena. Shoppers, meanwhile, are routinely seduced by the new bells and whistles. Consumer electronics tend to be among the more expensive purchases people make during the year, so why not get the gizmo that does more? "We’re all trapped in an economic myth that more is better," says John Maeda, a media arts and sciences professor at the Massachusetts Institute of Technology.
Haddon Fisher’s Motorola phone locks up a couple of times a day, says the Syracuse University sophomore. He has also had to put up with a PC that would spontaneously reboot while he slept or attended class. "You learn to live with a certain level of pain," he says. Such vexations, repeated across the country, have eroded confidence in tech manufacturers. A recent survey conducted for Royal Philips Electronics found that two thirds of American consumers have lost interest in a tech product because it looks too complex—and half think the manufacturers are just guessing at what will sell, rather than listening to their customers.
"Dusting upstarts in a cutthroat arena" in paragraph 3 means______.
选项
A、matching your competitors in the marketplace
B、introducing new features in gadgets that are on the market
C、defeating competitors in a competitive market
D、competing effectively with companies that introduce new, unnecessary features
答案
C
解析
属语义题。第三段第三句指出:公司急于制造出具有新功能的新产品,这是一个快速吸引顾客注意力、与竞争对手拉开距离、在激烈的市场竞争中打败对手的办法。所以答案为C。A明显不对,因为“dusting upstarts in a cutthroat arena.”的前面已经说了与竞争对手拉开距离,所以不可能后面又说“赶上竞争对手”。B文中未提。D中的unnecessary明显不对。
转载请注明原文地址:https://kaotiyun.com/show/C11Z777K
0
考研英语一
相关试题推荐
Onefactorthatcaninfluenceconsumersistheirmoodstate.Moodmaybedefined【C1】______atemporaryandmildpositiveornegat
Mostpeoplewhotravellongdistancecomplainofjetlag.Jetlagmakesbusinesstravelerslessproductiveandmoreprone【C1】____
Despitethescandalsoverleakede-mails,thescientificevidenceforglobalwarmingremainsstrong.Thequestion,then,istow
Whenpeopletalkaboutthedigitaldivide,theyusuallymeanthe【C1】______betweenpeoplewhoarebenefitingfromtheinformation
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howto
AgingposesaseriouschallengetoOECD(OrganizationofEconomicCo-operationandDevelopment)countries,inparticular,howto
AllSumeriancitiesrecognizedanumberofgodsincommon,includingtheskygod,thelordofstorms,andthemorningandevenin
AllSumeriancitiesrecognizedanumberofgodsincommon,includingtheskygod,thelordofstorms,andthemorningandevenin
法律教育对于新闻报道事业的意义——2007年英译汉及详解ThestudyoflawhasbeenrecognizedforcenturiesasabasicintellectualdisciplineinEuropean
ItisacherishedBrusselsmaximthattheEuropeanUniontakesitsgreatestleapsforwardsinacrisis—andthenonlyafterseve
随机试题
Mr.Gablewillnotapprovethepurchaseuntilhissupervisorconductsa________reviewofthecontract.
甲1998年5月从银行贷款2万元,银行用其价值8万元的房屋一幢作为抵押,双方约定贷款期限为一年。同年9月,甲又将该抵押的房产卖给了乙,乙在办理过户登记手续时得知该房已经抵押,但仍表示愿意购买,依法()
一般认为中度一氧化碳中毒时血液碳氧血红蛋白浓度大约在
某县医院对其配制的医院制剂A,可以采取的服务措施是()。
采用高速切削可减少(),提高机床生产效率。
某公司于2017年5月22日完成上年度企业所得税汇算清缴,办理了纳税申报并缴纳税款入库。2019年4月,该公司发现2016年度企业所得税汇算清缴时因计算错误多缴了50万元,在2019年4月18日向主管税务机关提出退还多缴税款申请。主管税务机关认为这部分税款
下列排序法中,最坏情况下时间复杂度最小的是
Allthestudentsofthisuniversityhavefree______totheInternetviaabroadbandconnection.
Thatexperiencesinfluencesubsequentbehaviorisevidenceofanobviousbutneverthelessremarkableactivitycalledremembering
A、Specialschoolshavebeensetupforthem.B、Permanenthomeshavebeenbuiltforthem.C、Theyarenowtaughtintheirownlang
最新回复
(
0
)