首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
admin
2014-01-13
67
问题
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read " I lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman("personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy, only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
In this instance, the purpose of motivation research was to discover______.
选项
A、why people drink coffee
B、why instant coffee did not taste good
C、why regular coffee was successful
D、the real reason why people would not buy instant coffee
答案
D
解析
细节推理题。根据题干关键词motivation research定位到原文第六句。研究的目的在第四、五句,生产者想探究速溶咖啡不被消费者喜爱的deeper reasons。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/C1QO777K
0
考博英语
相关试题推荐
Guthrie’scontiguityprincipleofferspracticalsuggestionsforhowtobreakhabits.Oneapplicationofthethresholdmethod
ManyadvocatesofauniversalhealthcaresystemintheUnitedStateslooktoCanadafortheirmodel.WhiletheCanadianhealthca
Inspiteof"endlesstalkofdifference",Americansocietyisanamazingmachineforhomogenizingpeople.Thereis"thedemocrati
BuildingonthebaseofevidenceandinterpretationinHansen’s(1994)qualitativestudyofworkingpeople’sdiaries,,seas
Thegovernmentistryingtodosomethingto______betterunderstandingbetweenthetwocountries.
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【61】toconsidertheroleofg
ScienceFictioncanprovidestudentsinterestedinthefuturewithabasicintroductiontotheconceptofthinkingaboutpossibl
Experimentingwithhouseholdobjectscanoftengetyoungpeopleintrouble,butforoneintelligent,inquisitiveboy,itcreated
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judgin
______throughtheatticandseeifyoucanfindanythingforthejumblesale.
随机试题
有关非语言沟通的作用,以下说法错误的是()
枳壳药材的药用部位是
(2009年)某化合物的结构式为则该化合物不能发生的化学反应类型是()。
城市的()是其不断发展的根本动力,也是城市与乡村的一大本质区别。
市场经济条件下宏观经济调控以()。
感觉到了的东西,我们不能立刻理解它,只有理解了的东西,才能深刻地感觉它。这一说法深刻揭示了()。
相关研究发现,每天睡眠不足7小时的人普遍比睡眠时间更长的人胖。这是因为睡眠不足影响了新陈代谢功能,使刺激食欲的荷尔蒙增加,同时产生饱胀感的荷尔蒙水平降低。由此必能推出:
中国历史上首部确认罪刑法定原则的刑法典是()(2014年法学综合课单选第20题)
【61】【64】
在中国的神话传说(folklore)中,龙是多种动物的综合体,拥有多种动物的特长。
最新回复
(
0
)