首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
admin
2014-01-13
70
问题
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read " I lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman("personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy, only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
In this instance, the purpose of motivation research was to discover______.
选项
A、why people drink coffee
B、why instant coffee did not taste good
C、why regular coffee was successful
D、the real reason why people would not buy instant coffee
答案
D
解析
细节推理题。根据题干关键词motivation research定位到原文第六句。研究的目的在第四、五句,生产者想探究速溶咖啡不被消费者喜爱的deeper reasons。故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/C1QO777K
0
考博英语
相关试题推荐
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf’sassertionthatsocialchangeexistseverywhere.
Guthrie’scontiguityprincipleofferspracticalsuggestionsforhowtobreakhabits.Oneapplicationofthethresholdmethod
(56)AstudypresentedlastweekattheAmericanHeartAssociationmeetingsuggeststhatmentalrelaxationproducedbymeditatio
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【61】toconsidertheroleofg
Theneedforsolarelectricityisclear,itissafe,ecologicallysound,efficient,continuouslyavailable,andishasnomoving
WhenIbecamepresidentoftheUniversityofMichigan,affirmativeactioninhighereducationwasundersiege.Buoyedbyasucce
Whatdoconsumersreallywant?That’saquestionmarketresearcherswouldlovetoanswer.Butsincepeopledon’talwayssaywhat
Inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproducts.Underneaththeir
Radiationoccursfromthreenaturalsources:radioactivematerialintheenvironmentsuchasinsoil,rock,orbuildingmaterial
Inmostsectorsoftheeconomy,itisthesellerwhoattemptstoactapotentialbuyerwithvariousinducementsofprice,qualit
随机试题
根据我国《贷款通则》的规定,贷款人对中期、长期贷款答复时间不得超过()
阅读闻一多的《发现》,然后回答下列小题。我来了,我喊一声,进着血泪,“这不是我的中华,不对,不对!”我来了,因为我听见你叫我,鞭着时间的罡风,擎一把火;我来了,不知道是一场空喜。我会见的是噩梦,哪里是你?那是恐怖,是噩梦挂着悬崖,那不是你,
男性,33岁,车祸中方向盘撞击右上腹2h,腹痛。体检:神志淡漠,面色苍白。血压90/60mmHg,全腹肌紧张压痛、反跳痛,右上腹明显,移动性浊音阳性。最可能的诊断是
预防便秘的措施错误的是
设计概算编制方法中,照明工程概算的编制方法包括( )。
项目结构图是一个重要的组织工具,其反映的是()。
(2009年真题)保护电子出版物著作权的技术手段之一是()。
实事求是思想路线的极端重要性主要表现在()。
Whiteneighborhoodsarebecomingdarkerin【1】______andmoreexpensive.【1】______Analystssaythatsoaringhousepricesandboom
【B1】【B16】
最新回复
(
0
)