首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2017-03-27
29
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C10】
选项
A、sacrificed
B、ruined
C、surrendered
D、destroyed
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/C4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
RichardWoodstartedtheinternetcompany,Bookstore,becausehefeltWhydidRichardWooddecideonbooksandnotCDsashisp
OutsourcingreferstoAfterthepartnershipdealhadbeenagreedupon,theshippingcompanywasableto
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Lookatthenotebelow.•Youwillhearamancallingaboutmeetingwithsomebody.FRENCHBUSINESSTRIP:Wed2/10-10-Fri4/10Ap
Brazilianstakepridein______.Whenschedulingmeetingsinsoutherncities,you’llfindthebusinesssettingsare______.
•Lookatthenotesbelow.•Youwillhearawomanleavingamessageaboutameeting.TODAYBUSINESSMAGAZINE
•Youwillhearfivespeakerstalkingaboutbusinesstrips.•Foreachrecording,choosethereasonthespeakergivesforthetr
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
YouwillhearapartofaspeechabouttheAsiancrisis.Choosethebestanswerforeachofthequestions(23—30).Markonele
•YouworkforBada,aretailerofsportsgoods.Youhavebeenaskedtowriteashortreportcoveringrecentdevelopmentsforsto
随机试题
简述感觉评价的方法。
A.草绿色透明腹水 B.黄色、浑浊、含胆汁、无臭气之腹水 C.血性、臭气重之腹水 D.血性透明腹水 E.淡黄色腹水结核性腹膜炎腹腔穿刺液为
关于工程量清单计价方式下竣工结算的编制原则,下列说法中正确的是()。【2016年真题】
评估机构开展涉及国有资产或者公共利益等事项,法律、行政法规规定需要评估的法定评估业务,所出具的评估报告为(),比如国有资产评估报告。
下列用于计算每股净资产的指标有( )。
人们以为芳香剂能净化空气,其实不然,而且实验表明,大多数芳香剂对神经系统有毒害作用,少数还可导致造血系统损害,对皮肤粘膜有刺激作用等。对一般人来说,偶尔使用芳香剂,不至于造成危害,但家中有呼吸系统疾病等症状者,最好少用或不用。对这段文字,理解不准确
根据以下资料,回答问题。2016年北京市实现地区生产总值24899.3亿元,比上年增长6.7%。其中,第一产业增加值129.6亿元,下降8.8%;第二产业增加值4774.4亿元,增长5.6%;第三产业增加值19995.3亿元,增长7.1%。
下列四个教育学家中,最先在大学里系统讲授教育学课程的是()
已知英文字母m的ASCII码值为109,那么英文字母p的ASCII码值是_______。
Beforetheconstructionoftheroad,itwasprohibitivelyexpensivetotransportanyfursorfruitsacrossthemountains.
最新回复
(
0
)