首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Complete the table. Write NO MORE THAN THREE WORDS for each answer.
Complete the table. Write NO MORE THAN THREE WORDS for each answer.
admin
2013-06-25
27
问题
Complete the table. Write NO MORE THAN THREE WORDS for each answer.
Marketing Consultant:
Good morning. Welcome to this talk on Space Management. And today I’m going to look particularly at space management in the supermarket.
Now since the time supermarkets began, marketing consultants, like us, have been gathering information about customers’s shopping habits.
To date, various research methods have been used to help promote the sales of supermarket products. There is, for example, the simple and direct questionnaire which provides information from customers about their views on displays and products and then helps retailers make decisions about what to put where.
Another method to help managers understand just how shoppers go around their stores are the hidden television cameras that film us as we shop and monitor our physical movement around the supermarket aisles: where do we start, what do we buy last, what attracts us, etc.
More sophisticated techniques now include video surveillance and such devices as the eye movement recorder. This is a device which shoppers volunteer to wear taped into a headband, and which traces their eye movements as they walk round the shop recording the most eye-catching areas of shelves and aisles.
But with today’s technology, Space Management is now a highly sophisticated method of manipulating the way we shop to ensure maximum profit. Supermarkets are able to invest millions of pounds in powerful computers which tell them what sells best and where.
Now, an example of this is Spaceman which is a computer program that helps the retailer to decide which particular product sells best in which part of the store. Now Spaceman works by receiving information from the electronic checkouts(where customers pay)on how well a product is selling in a particular position. Spaceman then suggests the most profitable combination of an article and its position in the store.
So, let’s have a look at what we know about supermarkets and the way people behave when they walk down the aisles and take the articles they think they need from the shelves.
Now here’s a diagram of one supermarket aisle and two rows of shelves. Here’s the entrance at the top left-hand corner.
Now products placed here, at the beginning of aisles, don’t sell well. In tests, secret fixed cameras have filmed shoppers’s movements around a store over a sevenday period. When the film is speeded up, it clearly shows that we walk straight past these areas on our way to the centre of an aisle. Items placed here just don’t attract people.
When we finally stop at the centre of an aisle, we pause and take stock, casting our eyes along the length of it. Now products displayed here sell well and do even better if they are placed at eye level so that the customer’s eyes hit upon them instantly. Products here are snapped up and manufacturers pay a lot for these shelf areas which are known in the trade as hotspots. Naturally everyone wants their products to be in a hotspot.
But the prime positions in the store are the ends of the aisles, otherwise known as Gondola ends.Now these stand out and grab our attention.For this reason many new products are launched in these positions and manufacturers are charged widely varying prices for this privileged spot. Also, the end of an aisle may be used for promoting special offers which are frequently found waiting for us as we turn the corner of an aisle.
Well, now, eventually of course, we have to pay. Any spot where a supermarket can be sure we are going to stand still and concentrate for more than a few seconds is good for sales. That’s why the shelves at the checkout have long been a favourite for manufacturers of chocolates—perhaps the most sure-fire ’impulse’ food of all.
选项
答案
(hidden)TV cameras
解析
转载请注明原文地址:https://kaotiyun.com/show/C8AO777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Theidealizedpaintingsofnatureproducedintheeighteenthcenturyareevidencethatthemedieval(i)______naturalsettingsh
Beforeabout1960,virtuallyallaccountsofevolutionassumedmostadaptationtobeaproductofselectionatthelevelofpopu
Throughouttheartist’sworkthererunsathreadofpsychicdarknessstrongenoughtounnervethemostaddedsensibility:evenh
Inspiteof(i)______reviewsinthepress,theproductionofherplaywas(ii)______almostcertainoblivionbyenthusiasticau
HistorianF.W.Maitlandobservedthatlegaldocumentsarethebest—indeed,oftentheonly—availableevidenceabouttheeconomic
Whyaresomepeoplesokeenonfollowingfashions?
Youshouldspendabout20minutesonthistask.ThetwopicturesshowatypicalJapaneseofficeandatypicalAmericanoffic
Nowadays,moreandmoreworkcouldbecompletedbythemachineorrobotswithartificialintelligence.Dothepositiveeffectso
Thestudentsayssheis______whensheisstudyingathome.Theadvisersuggests______withanotherstudentafterlectureso
AUSTRALIAGeographyThedriestcontinentis【L31】________Australiaisabout【L32】________timeslargerthanBritain.Threemains
随机试题
设X服从二项分布B(2,p),Y服从二项分布B(3,p),若已知P{X≥l}=5/9,试求P{y≥1}的值。
感染后粪便呈“米泔水”样的细菌是()
下列文档中,属于非结构化数字内容的有()。
某社区卫生服务站在世界无烟日活动中,编写卫生科普材料,出黑板报,组织医务人员在居民区内开展咨询,社区领导也参加这项活动。请你判断
设备工程进度计划中总承包单位进度计划通常用()表示。
在中国境内无住所,居住超过5年的个人,从第6年起,就其来源于()征税。
2017年4月,中共中央、国务院决定设立河北雄安新区,疏解北京非首都功能,这是继深圳经济特区和上海浦东新区之后又一具有全国意义的新区。据此完成下列问题。分别连接北京和深圳经济特区、上海浦东新区所在地的铁路干线是()。
公安机关权力的特点包括:法定性、强制性、()和单向性。
Theartistwas______holidayinthecountry.Thefarmer’ssonwanted______anartist.
Sheissucha______person,alwaysaskinghowI’mfeeling.
最新回复
(
0
)