首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
A、They were expensive. B、No one believed them. C、They were unsuccessful. D、They were often not welcomed. C文章提到,第一代的绿色广告因为市场营销不佳,
admin
2013-06-15
102
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [31]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://kaotiyun.com/show/CGn7777K
0
大学英语六级
相关试题推荐
A、Abankclerk.B、Adesigner.C、Ahouseseller.D、Ahouserenter.B本题问“根据对话判断,男士从事的是什么工作”。对话中信息提供的很明显,“I’madesigner,andIwor
A、Strictandpicky.B、Responsibleandnice.C、Helpfulandpatient.D、Responsiblebuttoodirect.A选项均为表示人性格的形容词表明,本题可能考查某人的性格特征。
A、Mealsareprovidedfreeofchargeoncampus.B、Studentsaremoresecureoncampus.C、Studentsarefreetochoosetheirroommat
Childrenare【C1】______seriousillnessesbecauseoftheirparentssmokingathome,raysthegovernment’schiefmedicalofficer,
A、Halfanhour.B、Fifteenminutes.C、Twentyminutes.D、Onehour.BHowlongwinthetriptakebyferry?四个选项都是与时间有关,半小时,十五分钟,二十分钟
A、OnApril26,1611.B、OnApril23,1611.C、OnApril26,1616.D、OnApril23,1616.D综合推断题。文章第一段开头指出,WilliamShakespearewaschr
SkillExchangeOnline1.时下很多年轻人和网友交换技能,互相帮助2.这一做法有利也有弊3.我的建议
Nowomancanbetoorichortoothin.ThissayingoftenattributedtothelateDuchess(公爵夫人)ofWindsorembodiesmuchoftheo
A、Datacollection.B、Trainingconsultancy.C、Corporatemanagement.D、Informationprocessing.BWhatistheman’slineofbusiness
随机试题
患者,男,57岁。自诉眩晕,动则加剧,常因劳累而加重,心悸少寐;入睡困难,神疲懒言,食欲不振,面色无华;舌淡,脉细弱。宜选用的方剂是
儿科护理研究工作包括
高渗性缺水,其体液变化之最终表现是
某化工厂位于B市北郊,西距厂生活区约500m,厂区东面为山坡地,北邻一村,西邻排洪沟,南面为农田。其主要产品为羧基丁苯胶乳。生产工艺流程为:从原料罐区来的丁二烯、苯乙烯、丙烯腈分别通过管道进入聚合釜,生产原料及添加剂在皂液槽内配置好后加入聚合釜;投料结束后
工程总承包企业投标报价决策时应准确估计成本,其成本费用应由()等组成。【2017年真题】
目前,资产评估机构可以采取()形式。
下列关于土地使用权会计处理的表述中,正确的有()。
资料以下是2001年×月×日王先生的一日行程日志:早上,王先生驱车上班;王先生是A公司期货部的经理,主要负责对本公司的商品的价格风险的控制,并利用期货市场进行有限套利行为;公司计划两个月后卖出1000吨产品,于是今天他在期货市场上卖出100
A公司于2007年1月10日与B公司签订一份标的额为100万元的买卖合同,合同约定采用汇票结算方式。2月1日,A公司按照合同约定发出货物,B公司于2月10日签发一张见票后1个月付款的银行承兑汇票。3月5日A公司向C银行提示承兑并于当日获得承兑。3月10日A
AnewwebsitefromtheU.S,DepartmentofAgriculture(USDA)showsthat10%ofthecountryisnowa"fooddesert".TheFoodDese
最新回复
(
0
)