首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
20
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C9】
选项
答案
for
解析
desire for对……的渴望。
转载请注明原文地址:https://kaotiyun.com/show/CIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Depressionthatinflictspeoplewhobelievetheirliveslackcontentwhentherushofthebusyweekstopsreferredtobyapromi
TheysaidthatEnglandwaspaying______forhavingbeenthefirstcountrytoexperiencetheindustrialrevolution.
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
Becauseearlymanviewedillnessasdivinepunishmentandhealingaspurification,medicineandreligionwereinextricablylinke
A、Theymaylosethebackpart.B、Theymaystraintheirmuscles.C、Theymayfinditeasiertoliftonebyone.D、Theymaycallso
A、Theymaylosethebackpart.B、Theymaystraintheirmuscles.C、Theymayfinditeasiertoliftonebyone.D、Theymaycallso
随机试题
下列说法错误的是
牙髓温度测试时注意事项之一是
建设项目从正式工程开工到全部投产使用为止的持续时间指的是()。
在上市公司发行新股的《招股说明书》中,发行人应披露最近( )年内募集资金运用的基本情况。
结构分析法是以财务报表中的某一总体指标为基础,计算其中各构成项目占总体指标的百分比,然后比较不同时期各项目所占百分比的增减变动趋势。其只能被用于单个客户有关指标的分析。()
下列哪个流派从独特的思维角度出发,以鲜明的创造性与操作性发展出短期治疗的模式?()
教师的教育工作能力不包括()
合同一般应包括哪些条款?
孟子有一句话:“山径之蹊间,介然之而成路,为间不用,则茅塞之矣。"品读这寥寥数字,实在有着丰富的内涵:第一,路与路之间大相径庭,有的路崎岖但是向上,有的路方向就是错的,要确定走什么样的路并且走对路并不容易,这是______之惑;第二,路是人在杂草之中不断行
请对“无期徒刑减为有期徒刑的刑期,应当从被执行人被羁押之日起计算”进行辨析。
最新回复
(
0
)