2. 外语
  3. What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. T

admin2012-07-13  33
问题     What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. There’s a huge【C1】______ of the complexity in China, which is more complex than Europe. There are different rules of law, which【C2】______ a significant factor. There are different【C3】______, Cantonese and Mandarin and lots of others in【C4】______, and dialects like Sichuan versions. You have problems of distribution.【C5】______ Chinese brands have been【C6】______ local because of the size of the market and the transportation system. What’s【C7】______ built up there is a sort of a pride in localness.
    How can companies build their brands in China? — China is a place where【C8】______ have to be very patient and you’ve got to build【C9】______ time. You can’t go in 【C10】______ invest short-term and then pull out【C11】______ then try to get back in 【C12】______. It’s about being consistent, steady, building【C13】______ reputation, building confidence and then rewards will【C14】______. It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to【C15】______ ahead.
    How are local Chinese brands doing against the multinationals? — China’s been built【C16】______ local brands and there are a billion of them and they are【C17】______ spending sums of money locally that really dominate the【C18】______. But the future is Chinese brands moving outside of【C19】______ and marketing globally, because China’s got to move from a commodity economy to a【C20】______ sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth.
【C13】
选项 A、the
B、/
C、some
D、a
答案D
解析 词语搭配此处表“建立威信”，应用a，构成build a reputation。
转载请注明原文地址:https://kaotiyun.com/show/CjgO777K
本试题收录于： CATTI二级笔译综合能力题库翻译专业资格（CATTI）分类
0

CATTI二级笔译综合能力

翻译专业资格（CATTI）

相关试题推荐
随机试题
最新回复(0)