首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(very) high在市场推广阶段(Market Introduction Stage),由于产品对市场来说是新鲜的东西所以成本会非常高。
(very) high在市场推广阶段(Market Introduction Stage),由于产品对市场来说是新鲜的东西所以成本会非常高。
admin
2022-03-30
111
问题
Today we’re going to look at marketing over the lifetime of a product and how the different facets in the product life cycle impact on the kinds of marketing decisions we make and influence the marketing strategy we employ.
Of course, the first stage in the product life cycle is known as the Market Introduction Stage. At this point,
costs are very high
indeed, and, since the product is fresh to the market,
sales volume can be low
to start as the product has yet to take off. What the marketing department must do therefore is get as much publicity as possible for the product and begin to develop brand awareness and loyalty. Think of the process as little steps. The first step is to get the brand noticed by your
target market
. This will require aggressive advertising using mediums which are likely to expose the product to, and, just as importantly, appeal to the target customer. The next step would be to encourage the target market to
try the product
. Promotions, free trials and other special offers all play a role in new customers over to your brand.
Don’t expect to make money during the Market Introduction Stage. The focus should be solely on creating brand awareness.
Then we move into the Growth phase. Now here
costs will reduce dramatically as sales rise and economies of scale
in production begin to kick in. Public awareness of the product has increased and the focus of the marketing campaign will now switch more from creating awareness to generating customer loyalty and brand recognition. The first step for the marketing goal is
to find a way to reward return customers
for their loyalty — in other words, provide them with an incentive to continue coming back.
During the growth phase, several new competitors are likely to emerge as tangible threats to the business. The next step for the marketing team, then, is to
differentiate their brand
from the term on the market. Unless customers see your product as distinct from the competitors’, they really have no reason to remain loyal to it; therefore, this brand differentiation that I have just spoken of is vital.
So, you’ve grown your business, now it’s time to sit back and reap the rewards. We’re into the Maturity Stage. During this period,
sales will peak
as the saturation point is reached.
Competition will be intense
, however, the work you have done on developing brand loyalty and differentiating your product from that of competitors’ will really pay off now. The marketing department must continue to differentiate the brand from competitors’, and, if possible, diversify the product features; that is,
find new applications for the product
in order to open up potential new markets and prolong the Maturity Stage.
The final stage in the product life cycle is Saturation and Decline. Some would argue that reaching this stage is a natural progression for every product. However, there is a growing belief that, should the marketing department do its job properly, the product should stabilise and never really fall into decline. We’ll examine this debate a little more closely next time.
选项
答案
(very) high
解析
在市场推广阶段(Market Introduction Stage),由于产品对市场来说是新鲜的东西所以成本会非常高。
转载请注明原文地址:https://kaotiyun.com/show/Cw8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
ChooseTHREEletters,A-G.Writethecorrectlettersinboxes38-40onyouranswersheet.WhichTHREEstatementsbelowr
Questions27-30ForeachquestiononlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxony
PAPERRECYCLINGAPaperisdifferentfromotherwasteproducebecauseitcomesfromasustainableresource:trees.Unlikethemi
PAPERRECYCLINGAPaperisdifferentfromotherwasteproducebecauseitcomesfromasustainableresource:trees.Unlikethemi
Someoneonceputforwardanattractivethoughunlikelytheory.ThroughouttheEarth’sannualrevolutionaroundthesunthereis
WhatisaPortCity?Theportcityprovidesafascinatingandrichunderstandingofthemovementofpeopleandgoodsaroundthe
DININGOUTAAboyneTheoriginalLuigi’sItalianRestaurantisnowbackinAboyne231BeachRoad,Aboyne(ampleparkingavailabl
TheassumptionthatthetropicalecosystemofAmazoniahasbeencreatedsolelybynaturalforces
ReadthetextbelowandanswerQuestions21-27.ENROLNOWATYOURCENTREWelcometoournewAdultCommunity
Completethenotesbelow.WriteONEWORDONLYforeachanswer.HydropowerRenewable—constantsource(31)fromnatural
随机试题
《素问.生气通天论》说“味过于辛”则
《药品管理法》对医疗机构配制的制剂有一系列规定,下列哪项不符合上述规定
A、牙间间断缝合B、间断缝合C、悬吊缝合D、锚式缝合E、褥式缝合牙周手术时,颊舌侧龈瓣高度不一致时,应采用的缝合方法
下列有关工程项目表述中不正确的是()。
关于期初余额录入,下列说法错误的是()。
将直线z+y=1先绕点(1,0)顺时针旋转90°,再向上平移1个单位后,与圆x2+(y-1)2=r2相切,则半径r的值是().
根据以下资料,回答问题。下列哪一张图能反映2012年清洁能源机组并网容量中水电、核电和新能源发电的构成?()
Adiamondringonthefourthfingerofawoman’slefthandsuggeststhat______.Yourrighthandsays’me’(Para.2)impliesthat
ChinatoHelpEuropeDevelopGPSRivalChinaistocontributetoanewglobalsatellitenavigationsystembeingdevelopedby
A、WhydoAmericansenjoyfastfood?B、ThedevelopmentofdinersinAmerica.C、Thefatherof"diners".D、Whynottrydiningina
最新回复
(
0
)