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The impact of e-commerce is happening in phases, in its first phase(1994—1997), e-commerce was about presence: making sure that
The impact of e-commerce is happening in phases, in its first phase(1994—1997), e-commerce was about presence: making sure that
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2017-06-30
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问题
The impact of e-commerce is happening in phases, in its first phase(1994—1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on the Internet, people weren’t quite sure why they were doing it, but they knew that they had to have an online presence.
The second phase(1997—2000)of e-commerce was about transactions buying and selling over digital media. The focus in tees phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who never would have found each other in the past. Some of it was simply taking transactions that would have been done through paper purchase orders and saying that tees business was done on the Internet, although the meaning of that change was quite insignificant. But in this phase, the announcements were all about order flow at any cost: why-sell-it-when-you-can-give-it-away business models. As result, manta of the first movers in this phase such as Value America, are gasping, have gasped their last breath.
Today commerce is entering the third phase(2000—?), with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business, and it includes all the applications and processes enabling a company to service a business transaction. In addition to encompassing, e-commerce business includes both front- and back-office applications that form the core of en-gene for modern business. Thus, e-business is not just about e-commerce transactions or about buying and selling over the web; it’s the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase business Week Forger B2B and B2C, e-business is about P2P-path to profanity.
In the second phase of e-commerce, companies were satisfied that they______.
选项
A、have built their own web sites on Internet
B、have taken some transactions through Internet
C、have earned a lot of money through Internet
D、took transactions through paper purchase orders
答案
B
解析
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本试题收录于:
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