2. 财经
  3. Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

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问题 Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately bought on a whim．Advertisers and sellers have taken advantage of this fact，carefully positioning inexpensive but attractive items on paths that we are most likely to cross，hoping that our human nature will lead to a greater profit for them．With the dawn of the Internet and its exploding use across the world，the same tactics apply． Advertisers now place”banners”，links to commercial web sites decorated with attractive Dictures designed to catch our eyes while browsing the webs，on key web sites with heavy traffic．They pay top dollar for the right，thus creating profits for the hosting web site as well, These actions are performed in the hopes that during the course of our casual and leisurely web surfing，we’ll click on that banner that sparks our interest and thus，in theory，buy the products advertised． Initial resuIts have been positive．
Web sites report a huge inflow of cash，both from the advertisers who tempt customers in with the banners and the hosting web sites，which are Daid for allowing the banners to be put in place．As trust and confidence in Internet buying in creases and information security is heightened with new technology，the volume of buying is increasing，leading to even greater profits． The current situation，however，is not quite as optimistic．Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals，web browsers are beginning to allow banners to slip their notice as well．Internet users respond to the flood of banners bv viewing them as annoyances，a negative image that is hurting sales，since users are now less reluctant to click on those banners，preferring not to support the system that puts them in D1ace．
If Internet advertising is to continue to be a viable and profitable business practice，new methods will need to be considered to reinvigorate the industry． With the recent depression in the technology sector and slowing economy，even new prac  tices mav not do the trick．As consumers are saving more and frequenting traditional real astate businesses over their Internet counterparts，the fate of Internet business is called intoauestion．
The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed．
The expression”do the trick”in the last paragraph most probably means________．
选项 A、come to the point
B、fulfill their purpose
C、fail of their Success
D、1ive up to their promise
答案B
解析 词组释义题。本题问：最后一段中“do the trick”意指什么?
A come to the point(谈正题)与上下文不符；
c．fail of their success(达不到它们的成功)与原义正反颠倒；
D.live up totheir promise(实践它们的诺言)是强干扰项，命题者采用概念偷换的手法来干扰考生的判断。
do the trick意为“奏效”而不足“实践诺言”。最后一段写道：“由于技术领域最近不景气和经济减速，即使新的做法可能也不奏效。由于消费者要存更多的钱并不断光顾传统的房地产公司而不是互联网上相应的公司，所以互联网业务的命运未卜。”根据上述语言环境可以判断B为正确选项。
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