首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
admin
2019-06-28
31
问题
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者) with the message that there were fewer calories(卡路里) in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.
The reason why the bread advertisement is misleading is that______.
选项
A、thin slices of bread could contain more calories
B、the loaf was cut into regular slices
C、the bread was not genuine bread
D、the total number of calories in the loaf remained the same
答案
D
解析
根据第二段最后一句“There were fewer calories because it was sliced very thin,but there were the same number of calories in every loaf.”可知,相同重量面包的卡路里都是一样的,故D项符合题意。
转载请注明原文地址:https://kaotiyun.com/show/DJDC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Doyouknowthe______ofthesayingIjustquoted?
Formanypeopletoday,readingisnolongerrelaxation.Tokeepuptheirworktheymustreadletters,reports,tradepublication
Formanypeopletoday,readingisnolongerrelaxation.Tokeepuptheirworktheymustreadletters,reports,tradepublication
Formanypeopletoday,readingisnolongerrelaxation.Tokeepuptheirworktheymustreadletters,reports,tradepublication
WeallbelievethatGeorgeisqualified______thejobwithhisexperienceattheDean’sofficeforthreeacademicyears.
Scientistsagreethatitwillbealongtimebeforewefindthecureforcancer.
Happinesscanbedescribedasapositivemoodandapleasantstateofmind.Accordingtorecentpolls(民意测试),sixtytoseventype
Mostpeoplearoundtheworldareright-handed.Thisalsoseemstobetrueinhistory.In1799,scientistsstudiedworksofartm
Ifyouarelikemostpeople,yourintelligence_____fromseasontoseason.
随机试题
目前诊断半月板撕裂敏感性和特异性最高的影像学检查方法是
上消化道出血时可用的止血药物是
为昏迷患者进行口腔护理时,不需准备的用物是
一批货物投保了平安险,关于运输中的相关损失的认定及赔偿,依《海牙规则》的规定,下列选项正确的是哪几项?()
下列说法正确的是()。
保险单俗称“大保单”,保险凭证俗称“小保单”,由于保险凭证背面没有列入保险条款,因而它们不具有同等的法律效力。()
中国木材进出口公司收购黑龙江省林木公司在漠河林场采伐的木材,经辽宁省大连港出口,其在报关单上填写的发货单位应为:()。
请从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。()
A.Don’tleavetheaudienceout.B.Makeitsimpletounderstand.C.Bepreparedandpractice.D.Complementyourspeechwithvisual
Computerscanprovideinformationwhichallowsbusinessmento______theirlistofgoods,byshowingwhichitemsarebeingsoldan
最新回复
(
0
)