首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2015-11-27
53
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C20】
选项
A、reduced
B、created
C、produced
D、surged
答案
D
解析
空格后的as表明原因:普拉达公司在其新旧市场上同时加大销售力度。此空格需填入brand value的谓语,63%比起50%来增加幅度更大,所以选D项surged“猛增”。也因此排除A项reduced“减少”。
转载请注明原文地址:https://kaotiyun.com/show/DKzZ777K
0
考研英语一
相关试题推荐
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Insurancecompaniesprovideaservicetothecommunitybyprotectingitagainstexpectedandunexpecteddisasters.Beforeanins
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
Millennialswere【B1】______tobethenextgoldenticketforretailers.A70millionconsumers【B2】______betweentheagesof18and
随机试题
在临床实践中,医师对各种肺癌病人治疗方法的合理选择,主要考虑哪些因素
A.脂蛋白(α)B.VLDLC.IDLD.LDLE.HDL富含胆固醇的脂蛋白
消化性溃疡最常见的并发症是()
下列哪项不适用于药液浸泡消毒法
"回阳救逆第一品药"是善温中散寒者是
可用于治疗支气管哮喘的M胆碱受体拮抗剂是()
对某大型工程的电梯,应选择供电的方式是:(2004,107)
根据《监察法》规定,查封、扣押的财物、文件经查明与案件无关的,应当在查明后()内解除查封、扣押,予以退还。
最近一次战争里在重战区中执行任务的医疗人员,即使是那些身体未受伤害的,现在比在该战争不太激烈的战斗中执行任务的医疗人员收入低而离婚率高,在衡量整体幸福程度的心理状况测验中得分也较低。这一证据表明即使是那些激烈的战争环境下没有受到身体创伤的人,也会受到负面影
西汉诸侯国的政权机构和中央基本上相同,其中需要中央直接任命的有()
最新回复
(
0
)