首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and
Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and
admin
2014-09-05
58
问题
Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B19】
选项
A、reluctance
B、thrift
C、banality
D、cowardice
答案
B
解析
上文提到了新一代人的节俭本性。空格处这句话说“他们的这种不愿意消费的倾向终会影响到奢侈品市场”。[A]reluctance意思是“不情愿,勉强”,如果填在空格处,单独一个reluctance是不足以将意思表达清楚的,后面需要加上to buy才完整。[B]thrift意思是“节俭”,符合句义。[C]banality表示“平庸”,[D]cowardice表示“胆小”,都不符合句义。
转载请注明原文地址:https://kaotiyun.com/show/DxK4777K
0
考研英语一
相关试题推荐
Formillionsofyearsbeforetheappearanceoftheelectriclight,shiftwork,allnightcableTVandtheInternet,Earth’screat
Formillionsofyearsbeforetheappearanceoftheelectriclight,shiftwork,allnightcableTVandtheInternet,Earth’screat
Formillionsofyearsbeforetheappearanceoftheelectriclight,shiftwork,allnightcableTVandtheInternet,Earth’screat
Formillionsofyearsbeforetheappearanceoftheelectriclight,shiftwork,allnightcableTVandtheInternet,Earth’screat
Itwasarulingthathadconsumersseethingwithangerandmanyafreetradercryingfoul.OnNovember20ththeEuropeanCourto
Itwasarulingthathadconsumersseethingwithangerandmanyafreetradercryingfoul.OnNovember20ththeEuropeanCourto
Afieldissimplyasocialsystemofrelationsbetweenindividualsorinstitutionswhoarecompetingforthesamestake.Anexam
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,butthereisathirdmajor【C1】______toconsidertherole
随机试题
夹层锅是将高压蒸汽通入金属夹层中,使锅内快速受热升温来加热食物。一般操作较为方便,只要加压就能提高温度。()
适合用于检查斜视角的方法有
国家发展改革委员会发布的《节能中长期专项规划》要求,2010年新增主要耗能设备的能源效率要达到或接近()
账户是根据()设置的,具有一定的格式和结构,用于分类反映会计要素增减变动情况及其结果的载体。
()是设立代理记账机构的条件。
A上市公司2012年末,未分配利润0、盈余公积500万元、资本公积800万元(其中资本溢价500万元),经股东大会批准,A公司以5元每股现金回购本公司股票200万股并注销,下列会计处理正确的是()。[2013年11月真题]Ⅰ.库
转移风险分为财务型非保险转移和财务型保险转移两种方法。以下方法属于财务型非保险转移风险的有()。
本单位工作计划的归档时间一般在形成的()。
学生在班级中的活动主要是通过交往来展开的,活动的过程就是()
应试教育
最新回复
(
0
)