首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
33
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M6】
选项
答案
aware∧一of
解析
词汇错误。此处考查的是aware的搭配,be aware of或be aware that是固定搭配,意思为“意识到”,of后面接名词或代词,that则引导从句。根据紧接其后的名词the brand可知,此处应该增加of构成固定搭配。
转载请注明原文地址:https://kaotiyun.com/show/DMzK777K
0
专业英语八级
相关试题推荐
Whatismoredifficultforstudentswhenlearningtocomplain?
ThefollowingaspectsareonlinepromotionsEXCEPT______.
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
在一次数学竞赛中,二等奖的人数是一等奖的4倍,如果将一等奖的最后5名转为二等奖,则二等奖的人数是一等奖的5倍,则一等奖与二等奖的人共有()个。
2008年九月份《中小学教师职业道德规范》日前已正式公布。这是我困继1997年以后首次对规范进行修订。在保留原来基本内容的基础上,新增了一些条日。其中,最引人注日的是()一条。
胡某,女,32岁。产后1个月,乳汁不行,乳房胀满疼痛,情志抑郁不乐。治疗除取主穴外,还应选用的是
A.需要冲服B.需要兑服C.需要另煎D.需要煎汤代水E.需要包煎
药检室负责制剂配制全过,程的检验,其主要职责有()
价差套利根据所选择的期货合约的不同,可以分为()。
法律渊源实质上是按照一定的标准对法进行的分类,根据法律渊源的含义,我们可以把法律分为:
“陋”有_______笔。
某晚,甲潜入乙家中行窃,被发现后携所窃赃物(价值900余元)逃跑,乙紧迫不舍。甲见杂货店旁有一辆未熄火的摩托车,车主丙正站在车旁吸烟,便骑上摩托车继续逃跑。次日,丙在街上发现自己的摩托车和甲,欲将甲扭送公安局,甲一拳将丙打伤,后经法医鉴定为轻伤。本案应当以
下列说法中正确的是().
最新回复
(
0
)