首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2017-04-23
40
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M6】
选项
答案
aware∧一of
解析
词汇错误。此处考查的是aware的搭配,be aware of或be aware that是固定搭配,意思为“意识到”,of后面接名词或代词,that则引导从句。根据紧接其后的名词the brand可知,此处应该增加of构成固定搭配。
转载请注明原文地址:https://kaotiyun.com/show/DMzK777K
0
专业英语八级
相关试题推荐
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheoldestandthemostpopularone?
Reachingdecisionsisdifficult,especiallysinceallagreementsbycustommustbereachedbyconsensus.
Theartofpleasingisaverynecessaryonetopossess;butaverydifficultonetoacquire.Itcanhardlybereducedtorules;
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
甲、乙、丙、丁按份共有一辆汽车跑长途运输,四人各占1/4的份额。2011年2月1日,丁拟将自己1/4的份额作价10万元转让给戊。丁将该事项通知了甲、乙、丙,三人均表示反对,但无人主张同等条件下的优先购买权,于是丁将自己的份额转让给戊。2011年3月1
有关蛲虫的描述,不正确的是()
此患者闭经最可能的诊断是为明确诊断需做哪项辅助检查
归经的确定依据是( )。
关于自诉案件的程序,下列哪一选项是正确的?
下列属于海关基本权力的有( )。
境内单位或者个人违反规定从事境外期货交易的,对直接负责的主管人员和其他直接责任人员给予警告,并处()罚款。
下列信用方式不属于直接融资的是()。
张老师在组织学生思考和讨论时,常常激励学生尽量列举所有可能的想法。这种思维训练方法是()。
谈谈你对职业排队人的看法。
最新回复
(
0
)