首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his eleg
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his eleg
admin
2021-10-20
49
问题
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
(2)Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange—what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
(3)To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
(4)Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable.
What is the main content of Ricci’s magazine FMR?
选项
A、Articles on culture, art and business.
B、Articles and pictures about fashion.
C、Pictures of works of art.
D、Pictures of trendy items.
答案
C
解析
原文第2段和最后一段相关句子中的art一词表明这本杂志是与艺术有关的,而第2段中的no more than five articles和最后一段中的to show art than to write about可推测这本杂志多用图片而少用文章,结合这些内容即可确定本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/DNtK777K
0
专业英语四级
相关试题推荐
Ijusttoldyournephewhowtogettotheairport,butperhapsI______havedrivenhimthere.
Arecentarticleinaweeklynewspaperwasheadedwithastriking______ofaladyinastageofconsiderabledistress.
Accordingtothedraftresolution,marketentitiesandgovernmentdepartmentsmustnotdoanythingunless______bythelaw.
Restaurantscanbuyfishinbulkatafishmarket.Theunderlinedpartmeans______.
Nowadays,advertisementplaysanimportantroleinthetelevisionindustryandmarket-orientedeconomy.Inordertobetterattra
A、TohelpexploretheU.S.market.B、Toteachpsychologytoteenagers.C、Toopenasushirestaurantintown.D、Totreatteenager
随机试题
机体活动所需要的能量直接来源于
加德纳菌性阴道炎的实验室诊断依据不包括
设α=i+2j+3k,β=i一3j一2k,与α、β都垂直的单位向量为()。
按土地的地貌特征分类,可将土地分为平原、丘陵、山地、高山地,这是属于()分类体系。
甲为一家生产中成药的上市公司,2010年原材料价格持续上涨,甲公司以下做法正确的有()。[2014年6月真题]
某商贸企业2019年度资产总额800万元,在册职工70人,自行核算实现利润总额-40万元,后经聘请的会计师事务所审计,发现有关情况如下。(1)计入成本、费用中的实发的合理的工资薪金支出为540万元;发生的工会经费15万元、职工福利费82万元、职工
关于中央银行业务特征的说法,正确的是()。
当x→0时,(1-cosx)ln(1+x2)是比xsinxn高阶的无穷小,而xsinxn是比ex2-1高阶的无穷小,则正整数n=________.
下列叙述不正确的是________。
下列关于类、对象、属性和方法的叙述中,错误的是
最新回复
(
0
)