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  3. Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Re

admin2022-09-06  11
问题     Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think social media can improve work relationships and 60% believe it can support decision-making processes. These beliefs contribute to a majority of workers connecting with colleagues on social media, even during work hours.
    Employers typically worry that social media is a productivity killer; more than half of U. S. employers reportedly block access to social media at work. In my research with 277 employees of a healthcare organization I found these concerns to be misguided. Social media doesn’t reduce productivity nearly as much as it kills employee retention.
    In the first part of the study I surveyed the employees about why and how they used platforms like Facebook, Twitter, or Linkedln. Respondents were then asked about their work behaviors, including whether they felt motivated in their jobs and showed initiative at work. I found employees who engage in online social interactions with co-workers through social media blogs tend to be more motivated and come up with innovative ideas. But when employees interact with individuals outside the organization, they are less motivated and show less initiative.
    In the second part of the study I found 76% of employees using social media for work took an interest in other organizations they found on social media. When I examined how respondents expressed openness to new careers and employers, I found that they engaged in some key activities including researching new organizations and making new work connections.
    These findings present a dilemma for managers: employees using social media at work are more engaged and more productive, but they are also more likely to leave your company. Managers should implement solutions that neutralize the retention risk caused by social media.
    They can create social media groups in which employees will be more likely to collaborate and less likely to share withdrawal intentions or discussions about external job opportunities. Managers can also use social media to directly reduce turnover (跳槽) intentions, by recognizing employees’ accomplishments and giving visibility to employees’ success stories.
What did the author’s own research find about social media?
选项 A、It influences employees’ work negatively.
B、It does much harm to employee loyalty.
C、It kills employees’ motivation for work.
D、It affects employers’ decision-making.
答案B
解析 推理判断题。定位句指出，在对于一家医疗保健机构的277名员工的研究中，“我”发现这种担心是错误的。社交媒体对于工作效率降低的影响还没有它对员工留存率低的影响大。由此可知，社交媒体的使用会导致员工离职率的增加，员工的忠诚度会下降，故答案为B)。由定位句可知，作者的研究结论显示了社交媒体对工作效率低的影响不及对留存率低的影响，并未提到其对工作、员工的工作动力和员工决策的影响，故排除A)、C)和D)。
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