首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
admin
2016-06-30
28
问题
Customer Targeting
Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later.
In Levi-Strauss’ customising system, a woman can use a computer to send the measurements that she has taken to the factory.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
B
解析
该题干是对文中若干信息点的断章取义。文中信息点“A computer picks out exactly the right size and sends the woman’sspecifications to the factory.”指出:计算机正确测量出女顾客的身材尺寸,并将其规格发送至工厂。本题关键点在于此句中“pick out”并非意为“挑出、捡出”,而是意为“测量出”;而题干意为:在Levi-Strauss公司的订制系统中,一位女士可以在自己测量身材尺寸后通过计算机将数据发往工厂。与原文对照可知其错误,故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/DbIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthistextabouttheattitudeofsomecompaniestotraining.ChoosethebestsentencefromthelistA—Gtofillineachof
Readthenewsitembelowaboutacompanythatrunshealthandfitnessclubs.ChoosethebestwordtofilleachgapfromA,B,C
Readthenewsitembelowaboutacompanythatrunshealthandfitnessclubs.ChoosethebestwordtofilleachgapfromA,B,C
Readthefollowingarticleaboutannualreportsandthequestionsontheoppositepage.Foreachquestion(13-18),markonelett
Readthearticlebelowabouttherealintentionsofcustomersandthequestionsontheoppositepage.Foreachquestion(13-1
Readthearticlebelowaboutworkingininternationalteams.Choosethebestsentencefromtheoppositepagetofilleachof
Minipresentation—about5minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetoc
Thecompanyismostworriedabouthow______.Whenputtingacallthrough,staffshouldalways______.
•Lookatthenotesonhowtosucceedinajobinterview.•Someinformationismissing.•Youwillhearpartofapresentati
Readthisadvertisement.MOVEYOURBUSINESSTOTENDERBYThecountry’sfastestgrowingindustrialarea!Eight
随机试题
在某校的家属区中,所有的小保姆都加入了工会。有些清洁工是湖北人。有些小保姆是湖北人。所有的工会会员都买了医疗保险。没有清洁工人购买医疗保险。以下哪项所描述的那个人是上述前提所作断定的一个反例?
稳压二极管电路如图2-6所示,已知稳压管当IZ=5mA时的稳定电压为UZ=6.8V,IZmin=0.2mA,稳压管的动态电阻rz=20Ω,供电电源的标称值是10V,但有±1V的波动。试求:当负载开路时,在标称电压10V条件下的输出电压Uo是多少?
在四大传媒中,___________是最经济的传播媒体。
(2006年4月)______标准强调预防为主。
Rh血型系统与人类关系最密切的抗原有()
A.吡喹酮B.贝尼尔C.地克株利D.三氯苯咪唑E.伊维菌素防治牛伊氏锥虫病可选用
在药品说明书中的美国药典的英文缩写是英国药典的英文缩写是
从理论上讲,资产净值应与股价保持一定比例,即资产净值增加,股价上涨;资产净值减少,股价下跌。()
管理者应具有的技能包括()。
A、Losingweight.B、Preparingherselfmentally.C、Goingonline.D、Acceptingtherejection.A本题设题点在对话问答处。根据句(4)可知,Pepper离婚后做的第一件事情
最新回复
(
0
)