首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
admin
2016-06-30
82
问题
Customer Targeting
Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later.
In Levi-Strauss’ customising system, a woman can use a computer to send the measurements that she has taken to the factory.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
B
解析
该题干是对文中若干信息点的断章取义。文中信息点“A computer picks out exactly the right size and sends the woman’sspecifications to the factory.”指出:计算机正确测量出女顾客的身材尺寸,并将其规格发送至工厂。本题关键点在于此句中“pick out”并非意为“挑出、捡出”,而是意为“测量出”;而题干意为:在Levi-Strauss公司的订制系统中,一位女士可以在自己测量身材尺寸后通过计算机将数据发往工厂。与原文对照可知其错误,故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/DbIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowabouttheneedforlanguagetrainingintheinternationalmarketplaceandthequestionsontheoppositep
Readtheletterbelowaboutanagencyprovidingtemporarystaffforcompanies.ChoosethebestwordtofilleachgapfromA,B,
Readthisadvertisement.ChoosethebestwordtofilleachgapfromA,B,CorDtheoppositepage.Foreachquestion(19-33),ma
Readthearticlebelowaboutfocusoncustomer,andthequestionsontheoppositepage.Foreachquestion(13-18),markonelette
Minipresentation—about5minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetoc
Howmanyaretherequalitycontrolinspectionpoints?WhatdoyoucheckforatthefinalQCstage?
•Youaregoingtobeoutoftheoffice.•WriteanE-mailtocustomers:RemindingthemthatyouareoutoftheofficeS
•Readthememoandthee-mailbelow.•Completetheform.•Writeaword,phraseornumbersinspaces41-45onyourAnswerShee
AGROWINGRESTAURANTCHAINSimonDale,thechairmanandfounderoftheDalehouserestaurantchain,yesterdayannouncedplan
EnjoyingYourcareerMybusinessismyhobby,’someonetellsyou.’IwishIcouldmakealivingfrommyhobby,’youmaythin
随机试题
什么是强制检定?其对象和目的是什么?
单流开关主要由上下接头、()循环通道组成。
下列属于火灾风险评估基本流程的是()。
A、B两地以一条公路相连。甲车从A地,乙车从B地以不同的速度沿公路匀速相向开出。两车相遇后分别掉头,并以对方的速度行进。甲车返回A地后又一次掉头以同样的速度沿公路向B地开动。最后甲、乙两车同时到达B地。如果最开始时甲车的速度为x米/秒,则最开始时乙车的速度
下列属于维吾尔族节日的有()。
下列有关地质灾害成因的叙述,正确的是()。
课外辅导是上课的延续和必要补充。()
设A,B是任意两个事件,则=__________.
この問題は世間が注目している。
A、空气中包含的B、装饰材料中的C、外面传进来的D、主人放进去的B录音中提到“这些有毒的气体主要来源于室内的装饰材料,如地板、油漆、涂料及家具”,所以选B。
最新回复
(
0
)