首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What Your iPad Knows About You [A] You’ve finally finished the book your co-worker recommended, so what to read next? If it is 5
What Your iPad Knows About You [A] You’ve finally finished the book your co-worker recommended, so what to read next? If it is 5
admin
2017-01-16
32
问题
What Your iPad Knows About You
[A] You’ve finally finished the book your co-worker recommended, so what to read next? If it is 5 a,m., chances are that you’re reaching for a romance novel—especially if you’re in Texas or Georgia. By early morning, thrillers might start to look more appealing. And if Philip K. Dick is your favorite author, books about beer are probably more up your taste than anything about wine or liquor.
[B] These are some of the insights from Scribd Inc. and Oyster, two startups that offer unlimited e-book rentals for a monthly subscription fee. Scribd, Oyster and Entitle Books—which just launched in December—are tracking reader behavior in hopes of figuring out recommendations of exactly what you’ll want to pick up next.
[C] About 50% of the U.S. population owns a dedicated e-reader, according to a Pew Research study released last month. In addition, 28% read an e-book last year, up from 23% the previous year. The services are expanding. Scribd, a San Francisco-based site that started selling monthly e-book subscriptions last October, announced this month that its app is available on Amazon’s Kindle Fire and Kindle Paperwhite. After running exclusively on Apple’s operating system, New York-based Oyster plans to expand to Android later this year. And Entitle is considering adding an all-you-can-read feature to complement its current "book of the month"-style subscription service. Subscription services are popular because they "reduce the emotional burden" of purchasing, says Julie Haddon, Scribd vice president of marketing. Buying a book creates pressure to finish and get your money’s worth, she adds. In addition, people might try to save money by buying a cheaper book instead of the one they really want.
[D] Brian Konash, 34, who works at Web startup Squarespace in Manhattan, joined Oyster two months ago because it didn’t cause the buyers’ sense of guilty he experienced when purchasing Kindle e-books. "You’ve already paid for the service, so you can read as much as you want," he says. "With other models, there’s that little financial bite each time you want to buy a book and you worry that it’s going to be worthless." Mr. Konash, who has been picking books based on the site’s suggestions, predicts he’ll read up to 10 more books a year beyond his usual 25.
[E] An all-access subscription "lowers the activation energy for reading," says Oyster CEO Eric Stromberg. Reading often has a high "activation energy" because there’s a time gap between wanting to read a book and then actually getting your hands on it, he says. "When you can order a book and instantly get it on your tablet, you can hear about the book and then read it right there," says Willem van Lancker, Oyster’s chief product officer.
[F] "From the publishing perspective, the biggest problem is how to get people to care about a new book," says Otis Chandler, CEO of Goodreads, a site where people share what they’re reading and post recommendations. Goodreads, which was acquired by Amazon in March, uses an algorithm (运算法则 ) that recommends books that users with similar taste have enjoyed.
[G] Oyster and Scribd ask readers to rate books, what they call an "active signal." They also track "passive signals," such as the percentage of a book that a reader finishes and the click rate, or how many people who are shown a book click through to learn more. The companies use that information among other factors to recommend books. Active signals represent what we wish we read, while passive signals are more honest, says Jared Friedman, Scribd chief technology officer. A lot of people give a 5-star rating to "The Great Gatsby," while they read greedily, but don’t necessarily rate, thrillers like "The Da Vinci Code," for example.
[H] Other findings: Self-help might be a popular market, yet only about 20% of people who start such a book finish it. More than 80% of people who crack the pages of a mystery novel will find out who did it. People read through biographies at 20 pages per hour, while they read at three times that speed for erotica (色情作品). And higher "acceleration factor"—or how much readers speed up as they get closer to finishing—correlates with higher average rating for a book. One of the highest acceleration factors comes from Kurt Vonnegut’s "Cat’s Cradle," which readers start speeding through at the halfway mark, Mr. Friedman says. All three companies allow users to hide their reading behavior from other customers, but users can’t opt out of their behavior being collected by the company itself. Entitle, however, says it keeps track of browsing and download information only.
[I] Personalized recommendations drive 10 times more browsing traffic than lists based on themes such as "globe-trotting memoirs" or "bad role models" that copy racks at the front of bookstores, Scribd’s Mr. Friedman says. The company is interested in combining algorithms with lists to create a list of best sellers that someone would, based on past reading behavior, find interesting. Another possible approach is to suggest different books or genres depending on time of day to take advantage of what the company knows about time-based preferences.
[J] The algorithm doesn’t just analyze behavior signals, but "reads" through a book’s text to pull out different topics, genres and subjects, says Bryan Batten, chief executive of Entitle. There’s also a patent-pending (申请专利中的) service called "if these books had a baby," where users can input two books and find a third with similar themes. For example, the "baby" of Joseph Heller’s "Catch-22" and Leo Tolstoy’s "Anna Karenina" is Fyodor Dostoevsky’s "The Brothers Karamazov" but the product of "Catch-22" and Steve Jobs biography is a book called "Dealers of Lightning," about engineers at Xerox Corp.
[K] Entitle operates on a tiered model: two books for $9.99 a month (the most popular plan), three for $14.99, and so on. For customers, the upside is being able to keep the e-books, even if they cancel the service. The services, of course, compete with the library. But libraries have had limited e-book offerings and there are often waits for the books. Robert Wolven, co-chair of the American Library Association’s Digital Content Working Group, says demand has increased significantly in the past 18 months. He says he doesn’t see the startups as a threat.
[L] While libraries’ budget for e-books has been growing, licensing restrictions mean that popular titles often aren’t available, says Laura Girmscheid, research manager for the trade publication Library Journal, which recently released its fourth annual report on e-books in libraries. This, combined with holds on e-books, is the largest hurdle preventing people from using library e-books more. "It’s just not convenient for instant access," Ms. Girmscheid says.
The biggest problem for publication is how to raise reader’s interests in a new book.
选项
答案
F
解析
根据the biggest problem及publication可定位至F段首句。该句表示从出版的角度来看,最大的问题是如何让人们关注某本新书,其中的get people to care about意即引起读者兴趣,本题表述与之一致。故本题出处在F段。
转载请注明原文地址:https://kaotiyun.com/show/Doi7777K
0
大学英语四级
相关试题推荐
Manyuniversitystudentsdislikestudyinghistorybecausethereislittletogetexcitedaboutwhenhistoricaleventsarepresen
A、Hethinksitisuseless.B、Hewillthinkaboutitlater.C、Hethinksitmightwork.D、Hehasnoideaaboutit.C细节题。根据对话可知男士认可
A、Buytwobookshelves.B、Findalargerroom.C、Rearrangesomefurniture.D、Changethediningtableforanewone.C推理题。女士说“我们这个
CreativeDestructionofHigherEducationA)Highereducationisoneofthegreatsuccessesofthewelfarecountry.Whatwasonce
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbanksthathavebecomebiggerandmorepowerfulsincethes
From2004to2010,Irecorded2620rainfall-inducedlandslidesworldwidethatkilledmorethan32000people.Thetotalnumber
杭州是浙江省的省会,是中国四大园林城市之一,有着“人间天堂”的美誉。它位于长江以南,钱塘江下游(lowerreaches),气候温和,四季分明。杭州因美丽的风景而出名,其声望主要来自西湖。早在1982年,西湖就被确定为国家风景名胜区。西湖位于杭州市市中心
WhatYouriPadKnowsAboutYouA)You’vefinallyfinishedthebookyourco-workerrecommended,sowhattoreadnext?Ifitis5a
WhatYouriPadKnowsAboutYouA)You’vefinallyfinishedthebookyourco-workerrecommended,sowhattoreadnext?Ifitis5a
A、Itsnappedoffthebaitonthehook.B、Itswungviolentlyatthefisherman.C、Itsankdeepintheseaandescaped.D、Itstrugg
随机试题
鉴别心气虚证和心阳虚证最有意义的是
急性感染性多发性神经炎患者脑脊液的蛋白一细胞分离现象是指
在张力和振动力的作用下容易松动、解脱,在洞顶产生崩落、在边墙上表现为滑塌或碎块的岩体破坏形式属于()。
在直角三角形ABC中,点D是斜边AB的中点,点P为线段CD的中点,则()。
中国共产党领导的多党合作制度是中国特色社会主义民主政治制度的基本内容之一。()
宪法的基本要义、核心内容和根本目的是()。
下列各项中,属于宪法的基本原则的是()。
既然编全集,希望完整地_______某一文人学者的形象,正反两方面的资料便都应该保留下来。可说实话,古往今来,经得起这么折腾的人物不是很多,你很认真地为其辑佚、整理,不放过任何_______,好不容易弄出全集来,不只没加分,还减分。填入画横线部分最恰当的一
Inthemarket,themerchants______andjokedwiththeirfriendsandneighbors.
FixingAmericanSchools;CharterVocationalHighSchoolA)PubliceducationinAmericaisamess.Toooften,parentsarea
最新回复
(
0
)