首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It promotes its marketing strategies. B、It uses design to fight back. C、It improves its management efficiency. D、It switches t
A、It promotes its marketing strategies. B、It uses design to fight back. C、It improves its management efficiency. D、It switches t
admin
2013-08-12
37
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
30. What contributes to the success of IKEA?
31. How does IKEA react when it is followed by imitation and competition?
32. What is the PS range expected to achieve according to the passage?
选项
A、It promotes its marketing strategies.
B、It uses design to fight back.
C、It improves its management efficiency.
D、It switches to aim at the up-market.
答案
B
解析
宜家成名后,出现了很多山寨品和竞争者。宜家则以设计作为武器予以还击。故选B。
转载请注明原文地址:https://kaotiyun.com/show/Dx97777K
0
大学英语六级
相关试题推荐
Nowadays,somethinghasgoneterriblywrongwithouronce-proudAmericanwayoflife.Ithashappenedintheareaof【C1】______.
A、Theclimate.B、One’ssocialposition.C、Thematerialsavailable.D、Familysize.D选项A,B,C都是文中提到的决定人们住什么样的房子的因素,只有D未被提到。
A、Theyhadbetterseewhoisnotwinning.B、Thesameteamalwayswins.C、Thegamebegansometimeago.D、Nowitisagoodtimet
Jazzbeganintheearly20thcenturyasakindofmusicofblackAmericans.Itwas【B1】forsinging,fordancing,andforentert
A、Themanshoulddowithoutbuyinganewbicycle.B、She’llgladtohelpthemandecidewhichbicycletobuy.C、Themanshouldno
Theconceptofpersonalchoiceinrelationtohealthbehaviorsisanimportantone.Anestimated90percentofallillnessmayb
A、Atafair.B、Atacafeteria.C、Inacomputerlab.D、Inashoppingmall.AWheredidtheconversationtakeplace?四个选项都是表示地点的介词短
A、Garbagefromfood.B、Oldcars.C、Emptybottles.D、Bottleglass.DWhichkindofgarbagecanbeusedtopavestreetsaccordingt
A、She’drathergoswimmingthanhiking.B、Sheneedstobuyacanoebeforethetrip.C、She’dliketogoalthoughshehaslittlee
Moms,dads,orcaregiverswhomainlytalktotheiroffspringusingcommandsratherthanreasoningmaygettheirkidstodowhat
随机试题
Theboardofdirectors______insession.
血胸最常见的原因是
(2004)在空调运行期间,在保证卫生条件的基础上,哪种新风量调节措施不当?
WAIS-RC中数字符号分测验正式测验限时()秒。
根据所给资料。回答下列问题。2015年四季度某省进入市场登记求职的各类人员共有65.26万人。全省共有约2.85万家用人单位登记招聘人才,提供有效岗位数量68.62万个。从产业分组看,第二产业与第三产业提供有效岗位数量占三个产业的95.90%,环
研究人员完成了两项记忆实验,实验一中参试者学习40组单词,实验二中参试者学习一系列手指信号。两实验中,只告诉一半参试者10小时后将接受测试,实际上所有参试者都将接受测试。只安排一一部分参试者在学习和测试之间小睡。结果发现,睡觉组参试者比不睡觉组参试者表现更
改革开放以来,人民代表大会制度建设和人民代表大会的工作得到不断推进。全国和地方各级人民代表大会的代表
计算I=(x+y)2dxdy,其中D:|x|+|y|≤1;
已知:intm=10;,在下列定义引用的语句中,正确的是()。
Themaindifferencebetweentheterrorismin1970’s,1980’sand1990’sis______.Fromthepassage,wecanconcludethat______.
最新回复
(
0
)