首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court o
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court o
admin
2013-01-25
36
问题
It was a ruling that had consumers seething with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands—which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe—a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.
According to the passage, the doomed fate of Levi’s is caused by such factors except that______.
选项
A、the rivals are competitive
B、it fails to command premium prices
C、market forces have their own rules
D、the court fails to give some help
答案
D
解析
根据题干内容对应到原文最后一段。根据最后一段的内容:“Brand experts argue that Levi Strauss,which has been losing market share to hipper rivals such as Diesel,is no longer strong enough to command premium prices.Left to market forces,so-so brands such as Levi’s might well fade away and be replaced by fresher labels.”选项D的内容并不是造成里维斯暗淡前景的因素,符合题意。
转载请注明原文地址:https://kaotiyun.com/show/LOp4777K
0
考研英语一
相关试题推荐
Earthquakebeltsare______.Whatisthemostappropriatetitleforthepassage?
Thefollowingparagraphsaregiveninawrongorder.ForQuestions41-45,youarerequiredtoreorganizetheseparagraphsintoa
Keneally’sbiographyisintendedmainlytoThecaseofMrs.Sickles’unfortunatestoryismentionedtoillustrate
Keneally’sbiographyisintendedmainlytoTheauthorisoftheopinionthatKeneally’sperspectivesare
ItisgenerallybelievedthatinappliedinvestigationSomepeoplelookdownonappliedresearchbecausetheythinkthat
OneofgoalssetbytheEuropeanUnion’sLisbonsummitis______.Besidesapplyingforbreathingspacefromcreditors,managers
OneofgoalssetbytheEuropeanUnion’sLisbonsummitis______.AccordingtowhatisbeyondtheabilityofEurope’sfirmsnow
Accordingtothenewschoolofscientists,technologyisanoverlookedforceinexpandingthehorizonsofscientificknowledge.
TheEuropeanUnion’sBareelonasummit,whichendedonMarch16th,wasplayedoutagainsttheusualbackdropofnoisy"anti-globa
XiaoqiangdonatedmoneyandfoodtoyouandthevictimsintheearthquakeofSichuan.Writealettertoexpressyourthankstoh
随机试题
甲状腺危象好发于甲状腺手术后多少小时
简述政治经济制度对教育的影响。
实质性程序的类型包括()
劳动强度指数为18时,按我国体力劳动强度分级标准其劳动强度级别为
火灾自动报警系统对火灾声光警报器进行调试,逐一将火灾声光警报器与火灾报警控制器相连,接通电源。操作火灾报警控制器使火灾声光警报器启动,火灾声光警报器的光信号在100~5001x环境光线下()m处应清晰可见。
一多层民用建筑,耐火等级为一级,该建筑防火分区最大允许建筑面积是()m2。
报关单位收到海关发送的“接受申报”的报文和“现场交单”或“放行交单”通知,表示电子申报成功。()
存款人尚未清偿其开户银行债务的,不得申请撤销该银行结算账户。()
公安工作的一项重要任务就是办案。通过办案( )。
下列有关股权自由现金流量表述正确的有()。
最新回复
(
0
)