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  3. Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

Tips to Increase Retail Sales Generate a Buzz—Whenever anything noteworthy happens within your business, send a press releas

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问题                       Tips to Increase Retail Sales
    Generate a Buzz—Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider purchasing and pricing products, be sure you’ve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product.
    Design Store for Sales—Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.
    Examine Your Pricing Strategy—When customer entertainment and any other upsell or promotional tie-in.
    Connect with the Customer—Excellent customer service is the key to increasing sales. Listen to your customer to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer.
Price should be set to the advantage of both the seller and the buyer.
选项 A、Right
B、Wrong
C、Doesn’t say
答案A
解析 题干意为：价格的制定应满足买家和卖家两方的利益。文中第一段第九行提到“你的商品价格要有竞争力，但是也仍然要让你能够盈利。归根到底，最恰当的价格应该是顾客愿意为商品所支付的价格。”由此可看出作者提到了两方面，一是价格要能够保证商家有利可图，二是要保证不会高到顾客不愿购买商品；所以题干的叙述与原文相符，故答案为A。
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