首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all use
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all use
admin
2014-03-31
55
问题
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
The word "media" (in the first paragraph) includes______.
选项
A、the press
B、television
C、radio
D、all of the above
答案
D
解析
细节题。根据第一段可知,报纸、电视和收音机都属于媒体,故选D。
转载请注明原文地址:https://kaotiyun.com/show/EKgK777K
本试题收录于:
大学英语三级B级题库大学英语三级分类
0
大学英语三级B级
大学英语三级
相关试题推荐
Richardwasretryunhappyfornot______(invite)toattendthemeeting.
A、Don’tworry.B、Whynotusemine?C、Ilikeyourglasses.D、Theglassesaregoodtouse.BWhynotusemine?=Usemine前者语气更强。
Whatisthebesttitleforthisnewspaperarticle?______.WhichofthefollowingobjectsisthemostimportanttoMr.Johnson?
HestayedinJapanforanumberofyearsandmadealotof(Japan)______friends.
InAmerica,thebest-known(11)tobeonDecemberthirty-firstisTimesSquareinNewYorkCity.Hundredsofthousandsofpeop
Intherelationshipwithothers,youwillnoticesome(annoy)______habits.
Sometimesachieversmaylosejobs,getrejectedorwatchtheircompaniesfail.
Erichasmadethe______(decide)togototheUSforfurtherstudy.
Whatistheletterabout?Establishmentof______.Whywillanewbranchbeopenedhere?Becauseof______.
SafetyPrecautions(预防措施)ofTVMonitor(1)Unplug(拔去插头)themonitorifyouarenotgoingtouseitforaperiodoftime.(2)Unplug
随机试题
具有信息传递双向性特征的国际促销策略是()
男,58岁。牙齿缺失多年,曾戴用可摘局部义齿,余留牙又有松动,查见口内仅余留上前牙及下颌牙,上前牙Ⅲ度松动。拟拔除上前牙。患者要求即刻义齿修复患者戴即刻义齿后需做的医嘱如下,除了
组织损伤破裂的患者局部禁用冷疗的理由是
就城市噪声而言,主要有四种噪声。下列阐述有误的是()。
工程师判定承包人索赔成立的条件有( )。
下列选项中,符合发票管理地域性要求的情形有哪些?()
我国少数民族人口所占的比例虽小,但分布地区很广,约占全国总面积的()%以上。
在一个3×3×3的实验设计中,存在的交互作用有
一个工作人员可以使用多台计算机,而一台计算机可被多个人使用,则实体工作人员与实体计算机之间的联系是()。
A、写了《论语》B、写了《论语心得》C、是一个书商D、是北京大学教授B根据“(于丹)以独特的个性视角解读了《论语》,从而著成了《论语心得》一书”这句话,可知选B。
最新回复
(
0
)