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  3. Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. T

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问题     Innovation is key to business survival, and companies put substantial resources into inspiring employees to develop new ideas. There are, nevertheless, people working in luxurious, state-of-the-art centers designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.
    Research shows that the fit between an employee’s values and a company’s values makes a difference to what contribution they make and whether, two years after they join, they’re still at the company. One of the most famous photographs in the story of rock n’roll emphasizes the view. The 1956 picture of singer Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis jamming at a piano in Sun Studios in Memphis tells a hidden story. Sun’s "million-dollar quartet" could have been a quintet. Missing from the picture is Roy Orbison, a greater natural singer than Lewis, Perking or Cash. Sam Phillips, who owned Sun, wanted to revolutionize popular music with songs that fused black and white music, and country and blues. Presley, Cash, Perkins and Lewis instinctively understood Phillips’s ambition and believed in it, While Orbison wasn’t inspired by the goal, and only ever achieved one hit with the Sun label.
    Molecular biologist James Watson, together with Francis Crick, discovered the structure of DNA, the genetic information carrier of all living organisms. When asked how they had cracked the code ahead of an array of highly accomplished rival investigators, they said they succeeded because they were aware that they weren’t the most intelligent of the scientists pursuing the answer. The smartest scientist was called Rosalind Franklin who was so intelligent she rarely sought advice.
    Writing, visualizing and prototyping can stimulate the flow of new ideas. Scores of research papers and historical events prove that even something as simple as writing deepens every individual’s engagement in the project. It is the reason why all those competitions on breakfast cereal packets encouraged us to write in saying, in no more than 10 words: "I like Kellogg’s Corn Flakes because…" The very act of writing makes us more likely to believe it.
    Many theorists believe the ideal boss should lead from behind, taking pride in collective accomplishment and giving credit where it is due. Leaders should encourage everyone to contribute and simultaneously assure all concerned that every recommendation is important to making the right decision and will be given full attention. The frustrating thing about innovation is that there are many approaches, but no magic formula. However, a manager who wants to create a truly innovative culture can make their job a lot easier by recognizing these psychological realities.
The example of the "million-dollar quartet" underlines the writer’s point about________.
选项 A、recognizing talent
B、working as a team
C、having a shared objective
D、being an effective leader
答案C
解析 本题关键词是million-dollar quartet，属于例证题，定位到原文第二段。第二段前两句指出，员工与公司的价值观是否一致，会影响到员工对公司所做贡献的大小；一张摇滚史上最著名的照片很好地诠释了这一观点。第三至六句用具体事例论证上述观点，并在最后一句做出总结：其他人本能地理解(instinctively understood)菲利普斯的抱负并对它抱有信心，而奥比森并没有受到这个目标的鼓舞(wasn’t inspired by the goal)。即原文提及“价值百万的四重奏 (quartet)”，是为了证明员工与公司的价值观(values)一致的重要性。选项C是同义替换，而且“有共同价值观”也和“有共同目标”属于相同含义，所以选项C为正确选项。选项A“识别人才”，原文未提及，属于无中生有。选项B“团队协作”并不是作者想通过四重奏论证的观点，属于答非所问。选项D“成为高效领导者”与四重奏的例子没有逻辑论证关系，也属于答非所问。第一段：创新对企业生存很重要，但创新与工作环境没有太大关系。第二段：员工与公司价值观是否相符，极大影响员工对公司所做的贡献。
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