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  3. For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can su

admin2012-04-05  36
问题     For anyone who is set on a career in fashion it is not enough to have succeeded in college. The real test is whether they can survive and become established during their early 20s, making a name for themselves in the real world where business skills can count for as much as flair and creativity.
    Fashion is a hard business. There is a continuous amount of stress because work is at a constant breakneck speed to prepare for the next season’s collections. It is extremely competitive and there is the constant need to cultivate good coverage in newspapers and magazines. It also requires continual freshness because the appetite for new ideas is insatiable (不知足的). "We try to warn people before they come to us about how tough it is," says Lydia Kemeny, the Head of Fashion at St. Martin’s School of Art in London, "and we point out that drive and determination are essential."
    This may seem far removed from the popular image of trendy and dilettante (业余爱好的) young people spending their time designing pretty dresses. That may well be what they do in their first year of study but a good college won’t be slow in introducing students to commercial realities. "We don’t stamp on the blossoming flower of creativity but in the second year we start introducing the constraints of price, manufacturability, marketing and so on."
    Almost all fashion design is done to a brief. It is not a form of self-expression as such, although there is certainly room for imagination and innovation. Most young designers are going to end up as employees of a manufacturer or fashion house and they still need to be able to work within the characteristic style of their employer. Even those students who are most avant-garde (前卫的) in their own taste of clothes and image may need to adapt to produce designs which are right for the mainstream Marks and Spencer type of market. They also have to be able to work at both the exclusively expensive and the cheap end of the market and the challenge to produce good design inexpensively may well be more demanding than where money is no object.
In fashion design one of the most important factors is to______.
选项 A、satisfy excessive demands
B、maintain good press contacts
C、make instant decisions
D、cultivate public taste
答案B
解析 第二段第三句提到，这个行业的竞争非常激烈，需要不断地在报纸和杂志上开辟一定范围的版面来进行有利的宣传，也就是要与媒体保持良好的关系，故答案为B)。文中提到the appetite for newideas is insatiable(对新想法的渴望是无法满足的)，说明的是人们对新鲜感的不断追求，并不是excessivedemands“过分的要求”，故排除A)。C)在文中未提及，故排除。文中提到需要cultivate的是good coverage，并不是public taste，故排除D)。
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大学英语四级

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