2. 外语
  3. Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called

admin2014-08-28  46
问题     Google recently introduced a new service that adds social-networking features to its popular Gmail system. The service is called Buzz, and within hours of its release, people were howling about privacy issues—because, in its original form, Buzz showed everyone the list of people you e-mail most frequently. Even people who weren’t cheating on their spouses or secretly applying for new jobs found this a little unnerving.
    Google backtracked and changed the software, and apologized for the misstep, claiming that, it just never occurred to us that people might get upset. "The public reaction was something we did not anticipate. But we’ve reacted very quickly to people’s unhappiness," says Bradley Horowitz, the vice president for product management at Google.
    Same goes for Facebook. In December, Facebook rolled out a new set of privacy settings. A spokesman says the move was intended to "empower people" by giving them more "granular(精细的)" control over their personal information. But many viewed the changes as a sneaky attempt to push members to expose more information about themselves—partly because its default settings had lots of data, like your photo, city, gender, and information about your family and relationships, set up to be shared with everyone on the Internet.(Sure, you could change those settings, but it was still creepy.)Facebook’s spokesman says the open settings reflect "shifting social norms around privacy. " Five years after Facebook was founded, he says, "we’ve noticed that people are not only sharing more information but also are becoming more comfortable about sharing more information with more people. " Nevertheless, the changes prompted 10 consumer groups to file a complaint with the Federal Trade Commission.
    What’s happening is that our privacy has become a kind of currency. It’s what we use to pay for online services. Google charges nothing for Gmail; instead, it reads your e-mail and sends you advertisements based on keywords in your private messages.
    The genius of Google, Facebook, and others is that they’ve created services that are so useful or entertaining that people will give up some privacy in order to use them. Now the trick is to get people to give up more—in effect, to keep raising the price of the service.
    These companies will never stop trying to chip away at our information. Their entire business model is based on the notion of "monetizing" our privacy. To succeed they must slowly change the notion of privacy itself—the "social norm," as Facebook puts it—so that what we’re giving up doesn’t seem so valuable. Then they must gain our trust. Thus each new erosion of privacy comes delivered, paradoxically, with rhetoric(华丽的词藻)about how Company X really cares about privacy. I’m not sure whether Orwell would be appalled or impressed. And who knew Big Brother would be not a big government agency, but a bunch of kids in Silicon Valley?
It can be inferred from Bradley Horowitz’s words that________.
选项 A、Google thought to promote users’ awareness on socializing
B、Google made a mistake in judging their users’ needs
C、people were in tune with Google’s developing strategies
D、the development of the digital age will change old opinions
答案B
解析 推理判断题。由该段第一句可知，谷歌从没想到自己的做法竟然会惹得人们这么不高兴，因此有了布拉德利·霍洛维茨的言论：我们没预料到公众的反应竟会是这样，由此可推知，谷歌对用户的需求做出了错误的判断，因此B)是本题答案。A)“谷歌想促进用户对社会化的意识”，文中未提及，故排除；C)“人们与谷歌的发展战略相协调”，与原文意思不符，故排除；D)“数字化时代的发展会改变旧观念"，文中未提及，故排除。
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