首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The business of advertising is to invent methods of addressing massive audiences in a language designed to be easily accessible
The business of advertising is to invent methods of addressing massive audiences in a language designed to be easily accessible
admin
2012-01-27
59
问题
The business of advertising is to invent methods of addressing massive audiences in a language designed to be easily accessible and immediately persuasive. No advertising agency wants to【51】out an ad that is not clear and convincing to millions of people. But the agency,【52】they would agree that ads should be written to sell products, disagree when it【53】down to the most effective methods of doing so.【54】the years, advertising firms have developed among themselves a variety of distinctive styles【55】on their understanding of the different kinds of audiences they want to reach. No two agencies would handle the【56】product identically. To people【57】whom advertising is an exacting discipline and a highly competitive profession, an ad is【58】more than a sophisticated sales pitch, an attractive verbal【59】device to serve manufactures. In fact, for those who examine ads critically or professionally, products may very well be【60】more than merely points of departure. Ads often【61】their products, and in the【62】of early advertisements for products that are no longer available, we cannot help【63】consider the advertisement independently of oar responses to those products. The point of examining ads apart【64】their announced subjects is not that we ignore the product completely, but【65】we try to see the product only【66】it is talked about and portrayed in the full【67】of the ad. Certainly, it is not necessary to【68】tried a particular product to be【69】to appreciate the technique section and design used in【70】advertisement.
选项
A、oral
B、visual
C、lingual
D、edible
答案
B
解析
根据常识及文意分析,广告应当是通过图画和语言传达信息,所以只能选visual。
转载请注明原文地址:https://kaotiyun.com/show/Ep6O777K
0
考博英语
相关试题推荐
Potentiallyofferingapowerfulnewtoolagainstterrorism,researchershavefoundanovelwaytodetectdeception:intheliar’
TheCommercialRevolutionwasnotconfined,ofcourse,tothegrowthoftradeandbanking.Includedinitalsowerefundamental
Asthesocietyhasrigidsocial______,everyoneknowshisroleinthesociety.
Youranalogywasnotagoodonebecausethetwosituationsarenotsimilar.
(86)Eachday,50,000shiny,fire-engine-redGalaapplesworkthewaythroughasprawlingfactoryinSwedesboro,N.J.(87)Ins
TheLondonterroristattacksonJuly7andJuly21changedBritishPrimeMinisterTonyBlair.Hehadlongbeenreluctanttomake
Theboycouldnotreconcilehimselftothefailure.Hedidnotbelievethatwashislot.
Modemplantbreadingislargelybasedonplannedhybridizationcombinedwith______selectiontospeeduptheevolutionofnewv
TherearealwaysalotofstrawpollsbeforethegeneralelectionofthePresidentintheUnitedStates.
【86】Eachday,50,000shiny,fire-engine-redGalaapplesworkthewaythroughasprawlingfactoryinSwedesboro,N.J.【87】Inside,
随机试题
A.黄连清心饮B.三才封髓丹C.程氏革藓分清饮D.知柏地黄丸
A.感染率B.续发率C.引入率D.死亡率E.累积死亡率在某些传染病最短潜伏期到最长潜伏期之间,易感接触者中发病的人数占所有易感接触者总数的百分率,称为
欧盟输往中国的货物使用阔叶树木材做木质包装的,可由出口商出具《使用非针叶树木质包装声明》。 ( )
从会计师事务所、银行、咨询机构等处得到的资料属于历史资料。()
切断物流系统和其他系统之间的联系,只要物流糸统本身功效完备,物流系统还是能发挥其应有的作用而得以时间生存。
柏拉图认为教育应该是国家的。()
1930年5月,为反对当时中国工农红军中的教条主义思想,毛泽东撰写了重要著作《反对本本主义》。这是毛泽东最早的一篇马克思主义哲学著作。在这篇著作中,他提出了
WhenitcomestoBarbie’sbody,itwillnolongerbeonesizefitsall.OnThursday,Mattelunveiledcurvy,petiteandtallvers
[文字开始]一般我们看到的电脑都是由主机(主要部分)、输出设备(显示器)、输入设备(键盘和鼠标)三大部件组成。而主机是电脑的主体,在主机箱中有:主板、CPU、内存、电源、显卡、声卡、网卡、硬盘、软驱、光驱等硬件。从基本结构上来讲,电脑可以分
Forthispart,youareallowed30minutestowriteashortessayentitledStatisticsofFamilyExpenses.Youshouldwriteatlea
最新回复
(
0
)