首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
•Read the article below about public image. •Choose the best word to fill each gap, from A, B, C or D. •For each question 19—33,
admin
2010-01-22
24
问题
•Read the article below about public image.
•Choose the best word to fill each gap, from A, B, C or D.
•For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
•There is an example at the beginning.
Significane of the Public Image
Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are.
A firm’s public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon.
A firm’s public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image.
(31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、They
B、It
C、Some
D、Most
答案
A
解析
这里的代词代替a number of factors,所以要选they,而不能选其他三个。
转载请注明原文地址:https://kaotiyun.com/show/EpsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutflattery.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet,
•Readthearticlebelowaboutflattery.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet,
•Readthearticlebelowaboutflattery.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet,
•Readthearticlebelowaboutflattery.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet,
•Readthearticlebelowaboutflattery.•Foreachquestion31-40,writeonewordinCAPITALLETTERSonyourAnswerSheet,
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
Readthearticlebelowaboutbanking.Choosethebestwordfromtheoppositepagetofilleachgap.Foreachquestion21-30mark
随机试题
使用阿贝折射仪,实验前应首先用()或已知标准折射率的油来校正。
“不唯书,不唯上,只唯实”体现的是()。
A、痛风患者B、肾功能衰竭患者C、慢性阻塞性肺气肿患者D、孕妇及哺乳期妇女E、青光眼患者奎尼丁禁用于
在建设项目交付使用后,建筑工程费、设备购置费和安装工程费形成( )。
对比法是工程咨询最常用的方法之一,它是分析问题的基本方法,包括()。
对外贸易法制管理手段
客观公正性原则要求资产评估应该以()为依据。
下列不属于按外形特征不同分类的账簿是()。
下列关于企业所得税税率的说法,正确的有()。
________命令可查看本机路由表。
最新回复
(
0
)