2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C3】
选项 A、selling
B、industries
C、buying
D、purchase
答案A
解析 篇章题。上下文理解题。前一句分别从生产和推销两个方面介绍销售的特点。此句继续介绍其特点。此空格前说到生产pro-duction，那么另一方面就应为销售，只有这样才能全面地从这两个方面对销售的特点进行介绍；另外，本句的动词focuses为单数，可见前面的主语被视为一个整体，根据上下文，只有销售能够与production一起表示这样的“生产销售”方式其特点到底是什么。因此，selling为正确答案。industries“产业，工业”，本文在介绍营销和一般销售的区别时，没有从具体产业的角度分析，因此，与上下文不符。buying“购买，购买力”，主要强调购买的动作，如：It was thewar that caused the scare buying．正是战争引起了抢购。purchase“购买，所购物”，如：He gave his son some money for the purchase of his school books．他给他儿子一些钱买课本。无论是buying还是purchase，作者都没有用来说明销售的特点，因此，不合题意。
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