Consumer Behavior A consumer is the ultimate user of a product or service. Consumer behavior essentially refers to how and w

Consumer Behavior
    A consumer is the ultimate user of a product or service. Consumer behavior essentially refers to how and why people make the purchase decisions they do. / Marketers strive to understand this behavior / so they can better formulate appropriate marketing stimuli / that will result in increased sales and brand loyalty. / The science of evaluating and influencing consumer behavior is foremost / in determining which marketing efforts will be used and when.