首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company. For each question(23-
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company. For each question(23-
admin
2019-05-30
26
问题
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company.
For each question(23-30), mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
Desmond believes the way to succeed is by
You will hear Desmond Butler, owner of Klikset, talking about how he created a successful toy company.
For each question, 23-30, mark one letter(A, B or C)for the correct answer.
After you have listened once, replay the recording.
You have 45 seconds to read through the questions.
[pause]
Now listen, and mark A, B or C.
[pause]
Woman: Today I’m talking to Desmond Butler, Managing Director of Klikset, the construction toy which every youngster wants. Welcome Desmond.
Man: Hello Jenny.
Woman: So, how did it all start?
Man: I’d been running my father’s plastic component business and I’d taken it as far as I could, and was bored. We were producing make-up cases - you know, eye-shadow, lipstick, mascara cases and so on. It was a steady market, although very competitive, but I needed a new challenge. I was getting quite a good income from it, but money isn’t everything.
Woman: So what gave you the idea for Klikset?
Man: I was at a wedding party, sitting in a corner toying with plastic drinking straws on my table thinking about the manufacturing process that made them. I began piecing them together and managed to build a small flat structure. I realised that with the right connectors I could build some impressive objects and I thought this might be the seed idea for a new toy.
Woman: How did you plan to get started?
Man: Well, my initial idea was to develop the toy and sell the concept to a big toy company. I would then retain the contract to make it and get them to sell it under their brand name. I didn’t know anything about the toy market and thought it’d be better to leave the selling to the experts.
Woman: Did it take long to get a prototype ready?
Man: Longer than I’d anticipated. I spent eighteen months refining the straw idea with six lengths of rod connectors before the basic Klikset was ready. Once I’d decided to go down the path that was it. Nothing was going to stop me. If it was a total failure, it would set me back five years financially, but I believed it would catch on eventually.
Woman: So did you go ahead and set up your company then?
Man: I tried to sell it to the big manufacturers, who didn’t want to know. I decided that as they weren’t interested, I would learn their business and do it myself. I researched the toy industry thoroughly. I even applied for jobs in toy shops just so I could go to the interviews and find out more about the business. I also contacted as many store buyers as possible and asked what kind of toys they were looking for. I got a part-time job in a toy factory before setting up Klikset in nineteen ninety-three.
Woman: And was it easy to sell your product?
Man: At first, no. The biggest toy store initially turned me down, but finally I saw their chief buyer Jim Taylor. He liked my business plan, but told me that what I had to offer probably had zero value to him. So I asked for five minutes to do a presentation and I pulled out all the stops. I made a Ferris wheel, a windmill and a bulldozer and within a couple of minutes Jim Taylor was won over. I sold one million pounds worth of toys through his store that first year.
Woman: An amazing success story. But it didn’t stop there, did it?
Man: No. Elto, one of the companies which had turned me down initially, contacted me and said they were interested in my designs after all. So I negotiated a deal with them to form a partnership to make Klikset and market it abroad. I even persuaded them to buy ten per cent of my business for ten million pounds. They wanted a fifty-fifty partnership but I wanted to keep control of my business.
Woman: Finally, Desmond, what do you put your success down to?
Man: Well, however much you plan you can never be sure how things will turn out. You have to make decisions and just live with the consequences. I’ve always learnt something from my mistakes.
Woman: Well thank you Desmond for your wonderful. . .
选项
A、being prepared to take risks.
B、making quick decisions.
C、producing very detailed plans.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/F1sO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
•ReadthefollowingarticleaboutaBritishbusinessmanandthequestions.•Foreachquestion(15-20),markoneletter(A,B,
•Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.•Choosethebestsentencetofilleach
•ReadthistextabouttheBehavioralInterviewingProcess.•Choosethebestsentencefromthesentencesthatfollowtofilleach
•Readthearticlebelowaboutproblemsofmotivationatwork.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
•Readthearticlebelowaboutproblemsofmotivationatwork.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
•Readthearticlebelowaboutproblemsofmotivationatwork.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
•Readthearticlebelowaboutproblemsofmotivationatwork.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSon
•Readthejobadvertisementbelow.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.
AGlobalisationisanumbrellatermforacomplexseriesofeconomic,social,technological,culturalandpoliticalchanges
Readthearticleontheoppositepageaboutinnovationinbusinessandthequestionsbelow.Foreachquestion15-20,markonele
随机试题
获得光滑表面的加工方法是()。
A.普萘洛尔B.去甲肾上腺素C.异丙肾上腺素D.多巴胺E.酚妥拉明
患者,男性,32岁。皮肤反复出现紫癜1个月,加重并出现恶心、腹痛2天。查体:四肢皮肤散在紫癜,心肺未见异常,腹平软,脐周轻压痛,无反跳痛和肌紧张,肝脾肋下未触及,肠鸣音活跃。该患者目前不需要的治疗药物是
某消化性溃疡病人,原有疼痛节律消失,变为持续上腹疼痛,伴频繁呕吐,呕吐物含发酵性宿食。最可能的并发症是
转让旧房产,计算其土地增值税增值额时准予扣除的项目有()。
斯坎伦计划属于的管理方式是()。
练习企业合并及不丧失控制权情况下处置部分对子公司投资的处理甲股份有限公司(本题下称“甲公司”)为上市公司,2009年至2011年企业合并、长期股权投资有关资料如下:(1)2009年1月20日,甲公司与乙公司签订购买乙公司持有的丙公司(非
《物业管理条例》确立的基本法律关系有社区居委会与业主、业主大会及物业服务企业的关系,物业管理各方主体与政府之间的关系()。
根据《最高人民法院、最高人民检察院、公安部、司法部关于开展社区矫正试点工作的通知》,社区矫正的适用范围包括()
设则下列矩阵中与A合同但不相似的是[img][/img]
最新回复
(
0
)