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For all the innovation and choice that define the food and drink industries, if you want to make money, you could do a lot worse
For all the innovation and choice that define the food and drink industries, if you want to make money, you could do a lot worse
admin
2022-09-20
10
问题
For all the innovation and choice that define the food and drink industries, if you want to make money, you could do a lot worse than bung some water in a bottle and sell it. A litre of tap water, the stuff we have ingeniously piped into our homes, costs less than half a penny. A litre of bottled water can cost well over a pound, especially for something fancy that has been sucked through a mountain.
【D1】_________________________________. Sales in the UK were worth a record £558. 4m in the year to last November, an increase of 7%, according to the latest figures from the market analyst Kantar. Environmental campaigners are struggling to fathom why nations blessed with clean tap water grow only fonder of the bottle.
As well as requiring oceans of fossil fuels to make and ship, single-use plastics of all types are polluting our cities and seas. Blue Planet II, broadcast in 2017, showed how albatrosses unwittingly feed plastic fragments to their chicks, ultimately killing them, and how even dolphin milk can become contaminated.
【D2】_________________________________. Hope is not entirely out of reach. That plastic skyscraper conceals attempts in the bottled water industry to change. If nothing else, the rate of growth has begun to ease.
But even if large numbers of us are quitting bottled water because of care for the environment, others are taking it up. The introduction of the "sugar tax" on juices and fizzy drinks has pushed more people to bottled water, while health awareness has boosted its desirability. So the plastic tide only creeps higher.
Chetan-Walsh believes in a ban on single-use bottles. Water bottlers, unsurprisingly, don’t support bans.【D3】_________________________________. Last month, the chief executive of Harrogate Water, James Cain, said that bans would " result in greater consumption of sugary drinks, adding to all the health dangers of obesity, diabetes and tooth decay".
Kinvara Carey, general manager of the Natural Hydration Council, an association of the biggest bottled water manufacturers, cites a survey in which people were asked what they would do if bottled water were not available. " Forty-four percent would buy another drink, which is not great, 14% would go without and 4. 5% said they would find a fountain, " she says. "The choice is important.
What if fountains were more numerous, and tap water more clearly available in cafes, restaurants and elsewhere?【D4】_________________________________. There are similar initiatives elsewhere. Before plastic and the marketing that made us think we needed bottled water in the first place, fountains were an urban fixture.
【D5】_________________________________. Flavoured water is booming: sales of the sparkling variety shot up by 20%, according to the latest Kantar data. Meanwhile, brands including Evian, as well as a range of startups, are selling high-end reusable bottles. And if you must fill them with tap water, why not add flavouring?
As is so often the case, ingenious marketing can trump reason; awareness is rarely enough. Unless a far-reaching bottle ban does come into force, it will be up to consumers to not only demand change—but to act themselves.
[A] But is drinking bottled water really a health solution, or is it adding to our environmental problems, or maybe masking a problem that most people are not aware of?
[B]But they raise concerns about health rather than bottom lines.
[C] Campaigners cite the show as a watershed moment, and moves against various plastics have gathered pace, from shopping bags to straws and plastic-lined coffee cups.
[D]Even if bottled water sales are growing slightly more slowly, the industry is racing to adapt to changing concerns and tastes.
[E]Most plastic, bottles included, ends up in either the ocean or in a landfill.
[F]The London mayor, Sadiq Khan, is installing dozens of fountains in partnership with Thames Water.
[G] Yet the bottled water market is more buoyant than ever, defying the plastics backlash inspired by stricken albatrosses on the BBC’s Blue Planet, and a broader, growing sense that something has to change.
【D1】
选项
答案
C
解析
空格位于句首。上段指出,瓶装水是高利润产品。空格下文指出,截至去年11月,瓶装水在当年英国市场的销售额达到创纪录的5.584亿英镑,增长了7%。[C]内容为“尽管英国广播公司出品的纪录片《蓝色星球》中饱受苦难的灰头信天翁引起了人们对塑料制品的强烈抵触,并使其越来越普遍地意识到改变现状亟不可待。”[C]选项与下文成转折关系,符合逻辑。瓶装水虽然高利润,但销售量却创了新高。下文中的数据,说明了more booming than ever。由此可知,[G]选项能够起到承上启下的作用,上下文衔接自然,故为答案。
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0
考研英语一
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