2. 财经
  3. Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods a

admin2015-05-10  28
问题     Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more.
    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
    Advertising does more for the material benefit of the community than any other force I can think of.
    There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
    If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
In the author’s opinion,______.
选项 A、advertising can seldom bring material benefit to man by providing information
B、advertising informs people of new ideas rather than wins them over
C、there is nothing wrong with advertising in persuading the buyer
D、the buyer is not interested in getting information from an advertisement
答案C
解析 推理题。本题问作者的观点。根据第四段最后一句“当然，广告力求去说服人”和最后一段第一句。作者认为：广告应带有说服性。如果广告内容仅限于信息，则广告会令人生厌。由此可知，C项“广告劝购物者购物并没有错”为正确答案。A项“广告不可能通过提供信息给人带来物质利益”与第三段作者的观点相反。B项“广告给人们提供新的观念而不是争取购买者”与作者观点明显不符。D项“购买者对从广告中获取信息不感兴趣”文章未曾提及。
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