首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2017-04-23
50
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M4】
选项
答案
as一with
解析
词汇错误。此处考查的是形容词synonymous的用法。be synonymous with是固定搭配,意为“与……是同义词”。本句的意思是:“ESPN已经成为了体育的同义词,对于把所有年龄阶段的男人视作目标的广告商来说,ESPN特别受其欢迎。”
转载请注明原文地址:https://kaotiyun.com/show/FMzK777K
0
专业英语八级
相关试题推荐
Peoplearen’tsuggestedtogotoThailandrecentlybecauseofits______.
Peoplearen’tsuggestedtogotoThailandrecentlybecauseofits______.
Whatismoredifficultforstudentswhenlearningtocomplain?
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
ThefollowingaspectsareonlinepromotionsEXCEPT______.
Accordingtothenewsitem,peopleinIrelandhavetopayfordomesticwatersupplybecause______.
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?
Therulesofthegameareanarbitraryimpositionofdifficulty.
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
激励因素
Itwasdifficultforhimtobuygoodshoesbecausehehadsuchabig______offeet.
A.海螵蛸、龟板B.桑螵蛸、茜草C.龙骨、龟板D.龙骨、五倍子
醛或酮与羰基试剂发生亲核加成反应时,通常在弱酸性条件下进行。()
我国运输市场管理具有哪些特性?
学前儿童心理发展的各个方面()。
2001年10月,中国电信南北拆分的方案出台,拆分重组后形成新的()格局。
在东欧一个国家对消费者的调杏报告中,应答者就400个著名的两方商标中的每一个都被询问两个问题:他们是否能认出那个商标以及他们是否认为具有那个商标的产品质量较高。调查报告的结果就是根据认识以及认可程度而对每种商标所定的等级以及相应的排序。在认识上,位居前27
在接受治疗的腰肌劳损患者中,有人只接受理疗,也有人接受理疗与药物双重治疗。前者可以得到与后者相同的预期治疗效果。对于上述接受药物治疗的腰肌劳损患者来说,此种药物对于获得预期的治疗效果是不可缺少的。如果上述断定为真,则以下哪项一定为真?Ⅰ.对于一部分腰肌
阅读以下程序以及对程序功能的描述,其中正确的描述是()。#include<stdio.h>main(){FILE*in,*out;charch,infile[10],outfile[10];
最新回复
(
0
)