首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2017-04-23
81
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M4】
选项
答案
as一with
解析
词汇错误。此处考查的是形容词synonymous的用法。be synonymous with是固定搭配,意为“与……是同义词”。本句的意思是:“ESPN已经成为了体育的同义词,对于把所有年龄阶段的男人视作目标的广告商来说,ESPN特别受其欢迎。”
转载请注明原文地址:https://kaotiyun.com/show/FMzK777K
0
专业英语八级
相关试题推荐
Theviolencesurgedbecause______.
Whatismoredifficultforstudentswhenlearningtocomplain?
Whatismoredifficultforstudentswhenlearningtocomplain?
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
BritishEducationalSystemI.PrimaryandsecondaryeducationinBritain1)Childrengotoprimaryschoolattheageof【B1】______
Accordingtothenewsitem,arapecaseinOhioledtonationaloutragebecause______.
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
随机试题
下列说法中正确的是【】
记账凭证账务处理程序因为不存在编制科目汇总表或汇总记账凭证的程序,故对于业务量小的企业而言,最为适用。()
在参观游览服务环节,地陪讲明游览路线、所需时间、集合时间和地点等应在()。
根据调查报告的作用和内容,可将其分为()
病例:患者,女,25岁。右足癣并感染1周,2天前开始出现右小腿有片状红疹,颜色鲜红,中间较淡,边缘清楚,右腹股沟淋巴结肿大。治疗的重要环节是()。
变量按其取值的连续性可分为_______和_______两种。
下列有关文学常识的表述,不正确的一项是:
设窗体上有一个名称为List1的列表框,其中有若干列表项,并有下面的事件过程:PrivateSubList1_DblClick()Fori=0ToList1.ListCount-2k=iForj=kTo
在C++中,用于实现运行时多态性的是()。
在一个非零无符号二进制整数之后添加一个0,则此数的值为原数的()。
最新回复
(
0
)