首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
No doll outshines Barbie’s celebrity. If all the Barbies and her family members-Skipper, Francie and the rest-sold since 1959 w
No doll outshines Barbie’s celebrity. If all the Barbies and her family members-Skipper, Francie and the rest-sold since 1959 w
admin
2011-03-11
43
问题
No doll outshines Barbie’s celebrity. If all the Barbies and her family members-Skipper, Francie and the rest-sold since 1959 were placed head to toe, they would circle the Earth more than seven times. And sales are sure to boom in 2009, when the fashion doll celebrates her 50th birthday on March 9th.
Barbie will star at an array of global events honouring her milestone, possibly including a glitzy affair at New York’s Fashion Week in February (most of the world’s top fashion designers, from Givenchy to Alexander McQueen, have designed haute couture for her). On her birthday, Mattel, the company that makes her, will launch a souvenir doll honouring the original Barbie in her black-and-white striped swimsuit and perfect ponytail. It will be available for purchase only that one day. Another Golden Anniversary doll targets collectors. Barbie fans have planned hundreds of events, including the National Barbie Doll Collectors Convention in Washington, DC, which is already sold out.
When Ruth Handler created Barbie in 1959, a post-war culture and economy thrived but girls still played with baby dolls. These toys limited the imagination; so Handler introduced Barbie the Teen-Age Fashion Model, named after her daughter, Barbara. Jackie Kennedy soon sashayed onto the world stage and Barbie already had a wardrobe fit for a first lady. Barbie bestowed on girls the opportunity to dream beyond suburbia, even if Ken at times tagged along.
Barbie entranced Europe in 1961 and now sells in 150 countries. Every second three Barbies are sold around the world. Her careers are myriad-model, astronaut, Olympic swimmer, palaeontologist and rock star, along with 100 others, including president. Like any political candidate, controversy hit Barbie in 1992 when Teen Talk Barbie said "Math class is tough" and girls’ education became a national issue. She has been banned (in Saudi Arabia), tortured (by pre-teen girls, according to researchers at the University of Bath’s School of Management) and fattened (in 1997).
Feminists continue to bash Barbie, claiming that her beauty and curves treat women as objects. But others see her as a pioneer trendsetter, crashing the glass ceiling long before Hillary Clinton cracked it.
High-tech entertainment now attracts girls and Barbie also faces fierce competition from various copycats including the edgier, but less glare, Bratz dolls. The Bratz suffered a setback in 2008.Mattel sued MGA Entertainment, Bratz’s producer, for copyright infringement. A judge awarded Mattel $100 million in damages.
Mattel has smartly ensured that Barbie products reflect current trends. Through two Barbie websites, girls can design clothes, network and play games. The pink Barbie brand is licensed for products from DVDs and MP3 players to bicycles and even 24-carat gold and crystal jewellery. Barbie collectors fuel an entire global industry on eBay and at conventions. To entice collectors, Mattel regularly releases pricey limited-edition dolls based on characters in films and popular culture.
Industry analysts believe Barbie will remain a bestselling and lasting icon regardless of competition. "Barbie’s been out in the world and had fun, and she’s ready for her second career," says Rachel Weingarten, a pop culture expert. "I don’t see her adopting five children from five different countries, but I could see Barbie with a conscience, activist Barbie. " At 50 Barbie will also be a marvel of plastic surgery and eternal youth. And she still knows how to party.
According to the text, what competitions does Barbie face?
选项
A、Girls now do not like Barbie.
B、Other companies produce similar products as Barbie.
C、The sales volume is likely to drop in the coming years.
D、The company is facing serious financial crisis.
答案
B
解析
注意这一句“High-tech entertainment now attracts girls and Barbie also faces fierce competition from various copycats including the edgier,but less glam,Bratz dolls.”可以看出芭比面临的挑战是高科技娱乐与其他公司的仿制,可以排除掉C、D,至于A项,虽然可以根据前半部分得出流失一部分客户的结论,但是并不意味着就不喜欢芭比了,因此选择B项。
转载请注明原文地址:https://kaotiyun.com/show/FQp4777K
0
考研英语一
相关试题推荐
Manypeoplefeltsympathy______theunfortunatefamilyanddonatemoneytothem.
(46)Speakingofthelovingwarmthoftheextendedfamily,thepopularimageisofgrannybytheTV,babyplayinginthecriband
(46)Speakingofthelovingwarmthoftheextendedfamily,thepopularimageisofgrannybytheTV,babyplayinginthecriband
(46)Speakingofthelovingwarmthoftheextendedfamily,thepopularimageisofgrannybytheTV,babyplayinginthecriband
ManyparentswhowelcometheideaofturningofftheTVandspendingmoretimewiththefamilyarestillworriedthatwithoutTV
ManyparentswhowelcometheideaofturningofftheTVandspendingmoretimewiththefamilyarestillworriedthatwithoutTV
ManyparentswhowelcometheideaofturningofftheTVandspendingmoretimewiththefamilyarestillworriedthatwithoutTV
ManyparentswhowelcometheideaofturningofftheTVandspendingmoretimewiththefamilyarestillworriedthatwithoutTV
随机试题
简述级差地租两种形态形成的形成条件及本质
A.尿道球腺B.精囊腺C.前列腺D.尿道球腺E.输精管壶腹犬的副性腺仅有()
手少阴心经的主治病证是
建立在()基础上的产业政策,是政策实行宏观调控的重要手段,既与国家规划相联系,体现规划的宏观性,又能发挥市场机制的作用,保证企业的灵活性,是连接计划与市场两种机制的纽带。
使用秒表测量活动式挡烟垂壁的下降时间,其中翻板式挡烟垂壁的运行时间小于()s。
12月29日,X企业用银行存款支付应付账款13000元,并兑付了到期商业汇票一张,票面金额为24000元,则当天银行存款账面减少了37000元。()
对于不敢表达自己真实感情和想法的学生,有效的行为改变方法是()。
ThenightbeforeIwastohavesurgery(手术),Jeremy,mynine-year-oldson,becameworried."Iamworried【C1】______you,Mom.I’m
A.markingB.sinceC.nuisanceD.arriveE.profoundF.signsG.explosionH.worryI.thoughJ.passingK.decreasedL
THECROCODILEPOOL(ARungusFolkTale)Therewasonceaverybeautifullonghousenear
最新回复
(
0
)