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  3. Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas

Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas

admin2014-02-27  69
问题     Successful businesses tend to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas often become obsolete overnight. What worked in the past won’t necessarily work in the future. In order to thrive in the future, you must constantly create new ideas for every aspect of your business. In fact, you must continually generate new ideas just to keep your head above water. Businesses that aren’t creative about their future may not survive.
    Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future. Gates is now constantly worried about the future of Microsoft. Here’s what he said in a recent interview in U.S. News World Report: "Will we be replaced tomorrow? No. In a very short time frame, Microsoft is an incredibly strong company. But when you look to the two-to-three-year time frame, I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest."
    You may remember that in 1985 the Cabbage Patch Kids dolls were the best-selling toy on the market. But after Coleco Industries introduced their sensational line of dolls they became complacent and didn’t create any new toys worth mentioning. As a result, Coleco went bankrupt in 1988.
    The most successful businesses survive in the long term because they constantly reassess their situations and reinvest themselves accordingly. The 3M Company has a 15% rule: employees are encouraged to spend 15% of their time developing new ideas on any project they desire; it’s no surprise, then, that 3M has been around since 1902.
    Most businesses are not willing to tear apart last year’s model of success and build a new one. Here’s a familiar analogy to explain why they are lulled into complacency: imagine that your business is like a pot of lobsters; to cook lobsters, you put them into a pot of warm water and gradually turn up the heat; the lobsters don’t realize they’re being cooked because the process is so gradual. As a result, they become complacent and die without a struggle. However, if you throw a lobster into the pot when the water is boiling, it will desperately try to escape. This lobster is not lulled by a slowly changing environment. It realizes instantly that it’s in a bad environment and takes immediate action to change its status.
By using the analogy of "throwing a lobster into a pot", the author tries to show that______.
选项 A、some managers are really foolish people
B、it’s cruel to cook lobsters
C、people tend to become complacent
D、bad environment calls for immediate action
答案D
解析 这是一道词义题。题干中的信号词出自于文章最后一段第四句话中。文章最后一段指出：如果你把一只龙虾放进装有沸腾水的锅里，龙虾就会竭尽全力逃脱；它不会因为缓慢的变化而麻痹，它立刻意识到它处在恶劣的环境之中，必须立即采取行动改变自己的处境。这说明，作者想说，如果环境恶劣，你就不应该麻痹，应该立刻采取措施改变环境。D说“恶劣的环境需要采取立即行动”，这与作者的意思符合。文中没有提到A和B；C明显与作者的观点不符。
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