首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone compan
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone compan
admin
2010-01-28
32
问题
• Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.
• Which company (A, B, C, D or E) does each statement (1-8) refer to?
• For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
• You will need to use some of these letters more than once.
A
Our management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who - according to independent research - are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people.
B
As the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customers by offering tailored telecommunications solutions. We have been at the fore- front of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognised our achievement when we won a national award for technological progress.
C
A new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilisation of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.
D
We have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this year when we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.
E
Here, we are focused on continuously realising cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilisation of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.
This company is having part of its business handled by an outside agency.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/FaKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whathasthecompanyrecentlydone?
Whattypeofservicedoesthecompanymostlikelyprovide?
Whatdoesthespeaker’scompanydo?
Whatdoesthespeaker’scompanydo?
WhatdoesthecompanyplantodoinChina?
Accordingtothespeaker,whatisthecompany’spriority?
Whatistheadvertisementmainlyabout?
Whatistheadvertisementmainlyabout?
TaskSheet:A:Advertising:howtowriteajobadvertisementB:StaffManagement:howtosetupaneffectiverewardingsyste
随机试题
在《马伶传》中,写马伶在第一次技艺较量失败后“易衣遁矣”这种人物描写方法是()
她学习非常刻苦,否则她无法通过入学考试。
A、压腹试验B、压颈试验C、脑血管造影D、透视E、椎管穿刺能说明穿刺针头确实在椎管内的是()
A.子宫肌瘤B.子宫颈癌C.卵巢畸胎瘤D.卵巢囊肿E.盆腔脓肿子宫分叶状增大,密度异常,边缘清楚,可有钙化灶,应考虑为
患者,男,26岁。糖尿病病程10年,胰岛素治疗,血糖未监测,时有低血糖症。近3个月眼睑及下肢水肿,尿糖(++),尿蛋白(++),WBC0~3个/HP,颗粒管型少许,血尿素氮、肌酐正常。饮食治疗应注意
货物邀请招标管理中招标文件的投标人须知不包括()
某拟建项目的建筑安装工程费为500万元,设备及工器具购置费为30万元,工程建设其他费为20万元,按本项目实施进度计划,项目建设期为3年,投资分年使用比例为:第1年30%,第2年40%,第3年30%,建设期内年平均价格总水平上涨率为6%,则该项目涨价预备费为
证券公司、证券投资咨询机构向客户提供证券投资顾问服务,应当了解的内容不包括()。
在路径一目标理论中,豪斯将领导者分为()。
某网络结构如下图所示。在Windows操作系统中配置Web服务器应安装的软件是(66),在配置网络属性时PC1的“默认网关”应该设置为(67)。首选DNS服务器应设置为(68)。
最新回复
(
0
)