首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
A、Advertising is personal. B、Advertisements are convincing. C、Advertisements are unreliable. D、Advertisements are misleading. B细
admin
2016-06-19
56
问题
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of "keeping your name before the public". And some people thought that advertising was "truth well told". Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.
All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.
Questions 16 to 18 are based on the passage you have just heard.
16. What is the passage mainly about?
17. What’s the financial source of the privately owned mass media?
18. According to the passage, what is one of the features of advertisements?
选项
A、Advertising is personal.
B、Advertisements are convincing.
C、Advertisements are unreliable.
D、Advertisements are misleading.
答案
B
解析
细节题。本题可从文中对广告的定义中得到答案:广告就是付费的、非个人性的,通常通过各种媒体传达出来的对商品、服务和思想具有说服力的描述。以此定义来看,广告具有说服力而非私人性、不可靠或者具有误导性。
转载请注明原文地址:https://kaotiyun.com/show/FbY7777K
0
大学英语四级
相关试题推荐
Papermoneyisusedeverydaybutpeopledonotoftenthinkofmoneyasjustpaper.Thisisbecausepeopleagreethatithasval
MoreattentionwaspaidtothequalityofproductioninFranceatthetimeofReneCoty.CharlesDeschanelwasthenthefinancia
Ofallthelessonstaughtbythefinancialcrisis,themostpersonalhasbeenthatAmericansaren’tsogoodatmoney-management.
Haiti’sTourismA)LikemanyofitsCaribbeanneighbors,Haitioncedrewmanytourists.Butdecadesofpoliticalinstability,re
AFewAspectsofAmericanLifeTravelA)It’ssummertime.FormanyAmericans,thisistheseasontotravel.Why?Becauseschool
元宵节(LanternFestival)是在阴历的(lunar)一月十五日。早在西汉时期,它已经成为具有重要意义的节日。猜灯笼“谜语”(riddle)是节日的核心部分(essentialpart)。灯笼的主人会将谜语写在一张纸条上并贴在灯笼上。如果游客
Theownershipofpetsbringsavarietyofbenefitsthattheuninitiatedwouldneverbelieve.Foreverytaleofshreddedcushion,
A、Itmeanstheyearyoutakeoffandyou’llcontinueschoolwithenoughmoney.B、Itmeanstheyearyouhaveoffbetweenhighsch
20世纪70年代末以来,中国作为世界上发展最快的发展中国家,经济社会发展取得了举世瞩目的辉煌成就(brilliantachievements),成功地开辟了中国特色社会主义道路(socialismwithChinesecharacteristics)
UnitedNations’talksonclimatechangehaveendedinBangkokwithlittlesignofprogress.Therearestillmajor【B1】______betwe
随机试题
收益现值是指为获得二手汽车以取得预期收益的权利所支付的货币总额。()
关于脾外伤CT检查的叙述,错误的是
下列哪种犯罪必须造成严重危害人体健康的结果才能构成犯罪?
认股权证的剩余有效期越长,市价高于认购价格的可能性越小。()
根据《刑法修正案(八)》的规定,下列关于适用禁止令的说法错误的是()。
下列关于生物工程相关知识的叙述,正确的是()。
人民警察的义务来源于()。
[2011年]设二次型f(x1,x2,x3)=XTAX的秩为1,A的各行元素之和为3,则f在正交变换X=QY下的标准形为_________.
以下关于信息的描述,错误的是(1)________。
下面不属于需求分析阶段任务的是()。
最新回复
(
0
)