首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2016-10-25
33
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
B.消费者持反对的态度。C.消费者在此问题上始终漠不关心。D.消费者对绿色广告已厌烦了。此题为细节题,该题的答案包含在下面的句子里。Consumers grew wary of envirotlmental appeals.故答案为D。
转载请注明原文地址:https://kaotiyun.com/show/FfHC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
IfAmericanchildrenhavetousemosquitoringtone(静音)ofcellphonesatschool,auniversityinJapanisdoingtheopposite:giv
Don’tcometomorrow.I’dratheryou______nextweekend.
Therewere______accidentsontheroadthisyearthanlastyear,butthisdoesn’tmeanthereis______needforcarefuldriving.
TheBedouinpeople,atribelivinginthedesertsofArabiaandNorthernAfrica,thinkmosthighlyofpeoplewhoshowloyalty.T
Therewasatrafficjam,butshe______gettothedestinationintime.
Lastyear,morethan1,200menandnearlyasmanywomenwerereportedmissingfromhome-thehighestin15years.
Whenamanisdrivingacarforlongdistancesalongamainroadormotorway,twoofhisproblemsaretokeepthecaratafairl
Whenpeoplebecomeunemployed,itis______whichisoftenworsethanlackofwages.
WhenJanefelloffthebike,theotherchildren______
Television,orTV,themodernwonderofelectronics,bringstheworldintoyourownhomeinsightandsound.Thenametelevision
随机试题
混凝土坝采用竖缝分块时,浇块高度一般在()m以内.
()是指在标准耐火试验条件下,承重建筑构件在一定时间内抵抗坍塌的能力。
可编程序控制器可以对()进行运算。
一般而言,董事会事先授权_______编制筹资计划
检查甲状腺功能选用
流动马戏团
按照现行营业税的规定,下列说法正确的是( )。
经济法律关系发生、变更和消灭的法律依据是( )。
税制改革
IfMaureenistransferredtotheWashingtonbureau,wewillhavetohireanewemployeetoreplace______.
最新回复
(
0
)