首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
职业资格
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to
admin
2022-02-06
35
问题
Businesses throw around the term "innovation" to show they’re on the cutting edge of everything from technology and medicine to snacks and cosmetics. Companies are touting chief innovation officers, innovation teams, innovation strategies and even innovation days.
But that doesn’t mean the companies are actually doing any innovating. Instead they are using the word to convey monumental change when the progress they’re describing is quite ordinary. Like the once ubiquitous buzzwords "synergy" and "optimization" , innovation is in danger of becoming a cliche—if it isn’t one already.
"Most companies say they’re innovative in the hope they can somehow con investors into thinking there is growth when there isn’t," says Clayton Christensen, a professor at Harvard Business School and the author of the 1997 book, The Innovator’s Dilemma.
The definition of the term varies widely depending on whom you ask. To Bill Hickey, chief executive of Bubble Wrap’s maker, Sealed Air Corp., it means inventing a product that has never existed, such as packing material that inflates on delivery. To Ocean Spray Cranberries InC. CEO Randy Papadellis, it is turning an overlooked commodity, such as leftover cranberry skins, into a consumer snack like Craisins. To Pfizer InC.’s research and development head, Mikael Dolsten, it is extending a product’s scope and application, such as expanding the use of a vaccine for infants that is also effective in older adults.
Scott Berkun, the author of the 2007 book The Myths of Innovation, which warns about the dilution of the word, says that what most people call an innovation is usually just a "very good product" . He prefers to reserve the word for civilization-changing inventions like electricity, the printing press and the telephone—and, more recently, perhaps the iPhone.
Mr. Berkun, now an innovation consultant, advises clients to ban the word at their companies. "It is a chameleon-like word to hide the lack of substance," he says. Mr. Berkun tracks innovation’s popularity as a buzzword back to the 1990s, amid the dot-com bubble and the release of James M. Utterback’s Mastering the Dynamics of Innovation and Mr. Christensen’s Dilemma. The word appeals to large companies because it has connotations of being agile and "cool" , like start-ups and entrepreneurs, he says.
Technology concerns aren’t necessarily the worst offenders. Apple InC. and Google InC. mentioned innovation 22 times and 14 times, respectively, in their most recent annual reports. But they were matched by Procter & Gamble Co. (22 times), Scotts Miracle-Gro Co. (21 times) and Campbell Soup Co. (18 times).
The innovation trend has given birth to an attendant consulting industry, and Fortune 100 companies pay innovation consultants $300000 to $1 million for work on a single project, which can amount to $1 million to $10 million a year, estimates Booz & Co. innovation strategy consultant Alex Kandybin.
What does the word "innovation" mean to Scott Berkun?
选项
A、A very good product.
B、Cool and agile.
C、Civilization-changing inventions.
D、Start-ups and entrepreneurs.
答案
C
解析
细节题。根据题干中的“Scott Berkun”可定位至第五段和第六段。根据第五段中的“He prefers to reserve the word for civilization-changing inventions like electricity,the printing press and the telephone一-and,more recently, perhaps the iPhone”可知,Scott Berkun更喜欢把创新这个词用于电、印刷机和电话等改变文明的发明。C项“改变文明的发明”符合Scott Berkun对创新的看法。根据第五段中的“Scott Berkun…says that what most people call an innovation is usually just a‘very good product’”可知,A项“一件非常好的产品”是大多数人对创新的看法,而不是Scott Berkun对创新的看法,故排除。根据第六段中的“The word appeals to large companies because it has connotations of being agile and‘cool’,like start-ups and entrepreneurs,he says”可知,“创新”这个词对大公司有吸引力,是因为它像初创企业和创业者一样具有灵敏和‘酷’的含义。由此可知,B项是大公司对“创新”一词的看法,故排除。D项也不是Scott Berkun对创新的看法,可排除。故本题选C。
转载请注明原文地址:https://kaotiyun.com/show/FpjD777K
本试题收录于:
英语学科知识与教学能力题库教师资格分类
0
英语学科知识与教学能力
教师资格
相关试题推荐
应邀用西餐时,席间在礼仪方面应注意()。
导游人员与游客寒暄的方法较多,主要有()。
导游人员回绝游客的语言技巧包括()。
导游应在做好旅游团中成年游客旅游工作的同时,根据儿童的生理和心理特点,做好专门的接待工作。()
简答题:根据所给材料回答问题。(凡要求作选择回答的问题,应将与所选选项对应的字母填写在答题卡上的相应括号内。凡要求作陈述回答的问题,请将答案书写在答题卡的相应区域。)某出版社拟建设一个教学内容资源库,计划收录的资源包括教学文案、教学实录、英语听力
为学校课堂教学或科学研究,翻译或少量复制已经发表的作品而不出版发行,除了应指明作者姓名、作品名称外,()。
TheultimategoalofmiddleschoolEnglishteachingandlearningisto________.
Thefashionindustryblatantlypaysattentiontoplus-sizewomen.Agoodfitiseverything,stylistsoftencounsel,butinasses
Today,we’lldiscussanumberofcases_________beginnersofEnglishfailtousethelanguageproperly.
Whichofthefollowinggrammaractivitiesisthemostcommunicative?
随机试题
在多道程序设计系统中,当程序执行时,对主存区域的保护可采取如下措施、
神昏属重危之候,治疗原则是
某工程单代号搭接网络计划如下图所示,节点中下方数字为该工作的持续时间,其中关键工作是()
上海证券交易所资金的清算、交收以结算参与人在该所取得的()为明细核算单位。
2016年12月14日至16日,中央经济工作会议在北京举行。下列有关本次会议内容的说法错误的是()。
1991年我国农副产品出口总额为多少万元?( )下列哪一项判断最为正确?( )
莫尔鸟是仅存在于新西兰的一种高大但不会飞的鸟。在人定居新西兰之前,莫尔鸟没有什么可怕的天敌,数量极多。当人们开始猎取它们后,莫尔鸟几乎绝迹了。所以,肯定是人类的打猎造成了莫尔鸟的绝迹。下面哪一项,如果正确,最能削弱上面的论述?
条件充分性判断:A.条件(1)充分,但条件(2)不充分B.条件(2)充分,但条件(1)不充分C.条件(1)和(2)单独都不充分,但条件(1)和(2)联合起来充分D.条件(1)充分,条件(2)也充分E.条件(1)和(2)单独都不充分,条件(1)和(
生产关系是人们在生产过程中结成的
计算,其中L是绕原点旋转一周的正向光滑闭曲线.
最新回复
(
0
)