首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. For each question
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. For each question
admin
2012-07-12
77
问题
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain
of sandwich bars.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Part Three. Questions 23 to 30.
You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.
For each question 23-30, mark one letter (A, Bor C) for the correct answer.
After you have listened once, replay the recording.
You have forty-five seconds to read through the questions.
[pause]
Now listen, and mark A, Bor C.
[pause]
Man: Martha Flowers, you’re the founder and managing director of MAX Sandwiches. First of all, thank you for agreeing to speak to us.
Woman: You’re welcome.
Man: I’d like to begin by asking you to tell us something about how you started what is now a very successful business.
Woman: OK, eh, I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.
Man: What? Someone who knew the business?
Woman: Yes, he’d had lots of hands-on experience. However, the first three years were difficult. We worked all hours and hardly made any profit. We just didn’t have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused. Man: Martha, would it be fair to describe MAX as just one more fast food company?
Woman: No. We’re definitely not that. For us, it’s all about selling naturally made products at reasonable prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I’d like us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.
Man: All right, so that’s the aim. Now I’d like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?
Woman: No, I am not. I don’t even own one. I find this lack of structure gives me immense flexibility. I really don’t see how you call get things done if you’re tired down all the time. I am sorry for my secretary, who has to cope with the way I work, but for me it’s the only way.
Man: But how are meetings scheduled?
Woman: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to how I run my business life—listening to our employees, because they can often tell you how to get things right.
Man: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?
Woman: We’re a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It’s as simple as that.
Man: Well, obviously the next question is what exactly do you do to keep your customer’s loyalty?
Woman; We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to understand one thing very well indeed, and that is, it’s the customers who pay their salary.
Man: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?
Woman: I’d say, look at what other people in your line of business are doing. It’s absolutely vital.
Man: But doesn’t everyone monitor what their competitors are doing?
Woman: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what’s going on so they know what their feelings are. Then they do nothing about it. I find it most extraordinary.
Man: Martha Flowers, thanks very much for talking to us.
Woman: You’re welcome.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part Three. You now have ten minutes to transfer your answers to your Answer Sheet.
[pause]
选项
A、The same customers keep buying their products.
B、They only sell the best quality products.
C、They earn high profit.
答案
A
解析
听力原文提到:the secret of success isa loyal customer base,说明她认为成功的关键是重视顾客,因此,可得答案为A。
转载请注明原文地址:https://kaotiyun.com/show/FuOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthespeakerimplyaboutchangingacompany’sfilingsystem?
Whenisthewoman’sjobinterview?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
Whatisthetopicoftheworkshop?
Whatisthetopicoftheworkshop?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
What’stherelationshipbetweenthemanandthewoman?
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
1.Practiseansweringthesequestions.PhaseOne:•Canyoutellmeaboutyourpresentjobandyourplansforthefuture?•Can
Task1StaffAppraisalSchemeThenewlyappointedHumanResourcesDirectorofthecompanyyouworkforisproposingtointroduce
随机试题
治疗良性前列腺增生的花粉类制剂是:
破伤风病人最早发生痉挛的肌肉是()。
A.单纯乳房切除术B.乳腺肿块切除术C.乳癌根治术D.乳房切开引流术E.乳腺区段切除术乳管内乳头状瘤可行
下列水域的水质质量标准不适用《地表水环境质量标准}(GB3838-2002)的有()。
“进口日期”栏应填()。“贸易方式”栏应填()。
对被保险人因疾病住院所发生的医疗费用(主要包括住院房间费、住院治疗费用、手术费用、医药费用、检查费用等)提供专门保障的健康保险被称为()。
碱性硼化钒(VB2)空气电池工作时发生的反应为:4VB2+11O2=4B2O3+2V2O5。用该电池为电源,选用惰性电极电解硫酸铜溶液,实验装置如图3所示。下列说法正确的是()。
目前我国气象卫星的技术能力,只能在太空给大气“拍照”,呈现出的是平面的图像,对大气的立体探测能力尚不足。随着卫星更新换代、新科技的研发,今后可以给大气做“CT”,比如能监测出云层的厚度、温度及湿度的分布、台风的热力学结构,这将提高天气预报的准确率,提升我国
德商是指一个人的人格和道德品质,其内容包括体贴、尊重、容忍、宽容、诚实、负责、平和、忠心、礼貌、幽默等各种美德。根据上述定义,下列属于德商的是()。
Therecordofthepasthalfcenturyhasestablished,Ithink,thetwogeneralprinciplesabouthumandisease.First,itisneces
最新回复
(
0
)