首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
Cable TV has experienced tremendous growth as an advertising medium because it has some important advantages. A primary one is
admin
2013-11-06
45
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require.
【M9】
选项
答案
unviable--viable
解析
语篇错误。viable是形容词,意为“可行的”。上文提到有线电视广告成本低、灵活性强,故可推断对于那些预算有限的小广告商来说,有线电视广告是个非常可行的媒体选择。如用unviable则语义矛盾。所以要将unviable改为viable。
转载请注明原文地址:https://kaotiyun.com/show/FxZO777K
0
专业英语八级
相关试题推荐
HowtoWriteJobApplicationsandResumesCompletingonapplicationandsucceedingininterviewarefundamentalinjob-seeking.
HowtoWriteJobApplicationsandResumesCompletingonapplicationandsucceedingininterviewarefundamentalinjob-seeking.
HowtoWriteJobApplicationsandResumesCompletingonapplicationandsucceedingininterviewarefundamentalinjob-seeking.
OralPresentationOneofthewaysthatteachersusetoinvolvetheirstudentsmoreactivelyinthelearningprocessis(1)_____
NewEducationalTechnology:ChallengesandPotentialI.Thecriticismofcomputersandmultimediatechnology—A(1)_____ofunders
GesturesI.Universalusageofgesturesincommunication1)GesturesarewidelyusedespeciallyinArabcountries.2)Gesturesh
Then,whydoAmericanswanttoworkharder?OnereasonmaybethattherealearningsofmanyAmericanshavebeenstagnantorfa
SowhydoItalkaboutthebenefitsoffailure?Simplybecausefailuremeantastrippingawayoftheinessential.Istoppedpret
WhoisafamousessayistinEnglishRomanticperiod?
随机试题
设函数f(x)在[a,b]上连续,在(a,b)内可导,且f(a)=f(b)=λ,试证明至少存在一点ξ∈(a,b),使f′(ξ)+f(ξ)=λ.
一份好的测验能测量到所需要测的东西,这个测验的()一定高。
A.肝脂肪酶B.辅脂酶C.脂蛋白脂肪酶D.激素敏感性脂肪酶脂肪动员的关键酶是
12岁男孩。患右侧腹股沟斜疝3年,最恰当的手术方式为
在我国建设用地的分类中,公用设施用地包括()用地。
会员制的证券交易所一般设立()等机构。
现代商业银行的财务控制部门通常采取()的方法,及时捕捉市场价格、价值的变化。
类描述了一组对象共同的特性,下列叙述中正确的是(49)。
过程定义是企业资源管理所需要的逻辑相关的一组活动和【】。
Mancannotgoonincreasinghisnumberatthepresentrate.Inthenext30yearsmanwillfaceaperiodofcrisis.Someexperts
最新回复
(
0
)