首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Making of a Success Story IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
The Making of a Success Story IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one
admin
2014-07-13
35
问题
The Making of a Success Story
IKEA is the world’ s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs(企业家). Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally, he used it to start up a business—IKEA.
Today IKEA is known for its modern, minimalist(极简单主义的)furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous(五花八门的)goods, including watches, pens and stockings.
IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’ s home. Initial sales were very encouraging, so Kamprad expanded the product line. Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.
In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early 1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.
In 1956, Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea, flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’ s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
What is the author’ s attitude towards IKEA’ s future according to the last paragraph?
选项
A、Indifferent.
B、Doubtful.
C、Optimistic.
D、Pessimistic.
答案
C
解析
由文章最后一段最后一句话“IKEA itself,though,just keeps on growing.”可知,宜家将继续成长,可见作者对宜家的未来持乐观态度。故选C。
转载请注明原文地址:https://kaotiyun.com/show/FzUd777K
本试题收录于:
职称英语综合类B级题库职称英语分类
0
职称英语综合类B级
职称英语
相关试题推荐
MakingFriendsFriendsplayanimportantpartinourlives,andalthoughwemaytakethefactoffriendshipforgranted,we
MakingFriendsFriendsplayanimportantpartinourlives,andalthoughwemaytakethefactoffriendshipforgranted,we
TheSuccessofCindyHessCindyHessbeganherautomotivecareerasaDesignandDevelopmentEngineerwithChrysler,inthe
TheSuccessofCindyHessCindyHessbeganherautomotivecareerasaDesignandDevelopmentEngineerwithChrysler,inthe
TheSuccessofCindyHessCindyHessbeganherautomotivecareerasaDesignandDevelopmentEngineerwithChrysler,inthe
A.everythingB.agreatsuccessC.atremendousfailureD.nothingE.manyfirstsF.quitepossibleMirenhancedtheconfidenc
Theauthorsaysthatthepowerfulcomputersoftoday______.ConradandhisgroupofAIresearchershavebeenmakingenormousef
ElNinoWhilesomeforecastingmethodshadlimitedsuccesspredictingthe1997ElNinoafewmonthsinadvance,theColumbia
ElNinoWhilesomeforecastingmethodshadlimitedsuccesspredictingthe1997ElNinoafewmonthsinadvance,theColumbia
随机试题
机械性肠梗阻最常见的原因是
A.根B.根茎C.块茎D.根及根茎E.鳞茎天南星的药用部位是
具有抗心律失常、抗高血压及抗心绞痛作用的药物是
男性,50岁。“胃痛”史15年,近年来消瘦、乏力,持续性呕吐宿食,胃痛规律改变,伴腰背痛。
定义为“在规定条件下,对同一或类似被测对象重复测量所得示值或测得值间的一致程度”的术语是________。
下列不是控制人为噪声措施的是()。
公募基金主要具有的特征有()。
进行德育要循循善诱,以理服人,从提高学生认识人手,调动学生的主动性,使他们积极向上。这一原则是()。
在下图的网络配置中,总共有()个广播域、()个冲突域。
中国各民主党派形成时的社会基础,主要是民族资产阶级、城市小资产阶级以及同这些阶级相联系的知识分子和其他爱国分子。它们的特点是()
最新回复
(
0
)