首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about exporting and the questions on the opposite page. •For each question 13-18, mark one letter (A, B,
•Read the article below about exporting and the questions on the opposite page. •For each question 13-18, mark one letter (A, B,
admin
2010-01-22
79
问题
•Read the article below about exporting and the questions on the opposite page.
•For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.
PROBLEMS FACING POTENTIAL EXPORTERS
Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
In the first paragraph, the writer suggests that firms thinking about exporting should
选项
A、get professional advice.
B、study international marketing.
C、identify the most profitable markets.
D、have different objectives to other exporters.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/G4sO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachReadingTestPartOne•InthispartoftheReadingTestyoumatcheightstatementswithfiveshorttexts.•Fir
•Readthistextaboutinformation-orientedsociety.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•
•Readthistextaboutinformation-orientedsociety.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•
•Readthistextaboutinformation-orientedsociety.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•
•Readthistextaboutinformation-orientedsociety.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•
•Readthistextaboutinformation-orientedsociety.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•
•ReadthearticlebelowaboutCoca-colaanditsadvertising.•Foreachquestion31--40,writeonewordinCAPITALLETTERSonyou
•ReadthearticlebelowaboutCoca-colaanditsadvertising.•Foreachquestion31--40,writeonewordinCAPITALLETTERSonyou
•Readthearticlebelowaboutsuccessfule-mailnegotiation.•Choosethebestsentencefromtheoppositepagetofilleachofth
•Readthearticlebelowaboutsuccessfule-mailnegotiation.•Choosethebestsentencefromtheoppositepagetofilleachofth
随机试题
甲将其临街房屋和院子出租给乙作为汽车修理场所。经甲同意,乙先后两次自费扩建多问房屋作为烤漆车间。乙在又一次扩建报批过程中发现,甲出租的全部房屋均未经过城市规划部门批准,属于违章建筑。对此,下列表述正确的是()。
当加工面有明显的加工痕迹时,就需要对工件刮削面进行粗刮,此时应采用( )法。
能与抗凝血药合用能与利福平合用
王甲、李乙是东方大学法学院大四女学生,因在学校宿舍私用电炉不慎失火,造成部分公私财物损失。学校作出决定对二女生予以严重警告,全校通报批评并各罚款200元。二人因受学校处理,两周未正常上课。毕业时,学校以二人无故旷课为由,拒绝授予学位。二人不服,提起行政诉讼
工程实施中产生的资料包括发包人的( )。
M公司采用计划成本核算存货的发出成本,月初结存甲材料100千克,原材料借方金额为23000元,材料成本差异贷方金额为200元,本月购入甲材料200千克,实际成本为44000元,计划成本为46000元,本期生产领用甲材料150千克,计划成本为34500元,则
城市是一定地域范围的政治、经济和文化中心,是人类在适应和改造自然环境的基础上建立起来的人工生态系统。根据我国城市的分布格局特征可知,影响我国城市形成和发展的主要区位因素是()。
哈伯格条件的数学表达形式为()。
求
有以下程序:#include<string.h>structSTU{charname[10];intnum;};voidf(char*name,intnum){structSTU
最新回复
(
0
)