首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the set
admin
2016-08-19
26
问题
High in the mountains of southern France, the sleepy town of Aurillac has few obvious charms to attract the outsider. If the setting is scenic, its claims to fame are slender: a thriving umbrella industry and a reputation as the coldest place in the country. Understandably, the tourists stay away. Except, that is, for one hectic week each summer, when the community plays host to the International Festival of Street Theater, an extravaganza that now attracts 100,000 visitors keen to watch performers from as far away as Poland and Chile. The bars fill: the shops prosper. " It’s put Aurillac on the map," says festival director Jean-Marie Songy. " We’re a place that people visit as opposed to simply passing by. "
And as countless festival organizers and chambers of commerce have realized, the longer visitors stay, the more they spend. As the summer season draws to a close, communities across the world—from outsize cities to modest villages—are counting the rewards of tapping into this booming cultural economy. This year Europe alone will stage some 400 arts festivals, ranging from the Reykjavik Jazz Festival to the Edinburgh International Festival of music, opera and theater, which last month celebrated its 60th anniversary.
All the world loves a party, it seems—especially one that pays its own way. "More and more places are recognizing the massive economic, cultural and social benefits of a festival," says Joanna Baker, the Edinburgh festival’s marketing director. To be sure, a successful arts festival represents a happy union of commercial self-interest and public entertainment. Though many of even the best-known festivals need public subsidies to survive, they still provide an opportunity to lift a community’s profile or pack its restaurants and hotels.
Festivalgoers face an increasingly eclectic array of subjects—and venues. Barcelona, for one, boasts 26 major arts festivals a year—only one more than Melbourne, Australia. Film buffs can now choose between showings in cities from Aarhus in Denmark to Zagreb, not to mention the Pan-African Festival of Film and Television in Burkina Faso.
Ambitious promoters are now looking across borders to push successful formulas. In recent years, the Hay-on-Wye literary festival in Britain has established similar events in Segovia, Spain, and the Colombian city of Cartagena. Even newcomers to the market have little problem filling seats: Manchester reports packed houses and reckons it’s on target to attract 300,000 visitors within a few years.
To the optimists, those surging numbers suggest a welcome change in public tastes. The new British Prime Minister Gordon Brown has spoken of the proliferating literary festivals—Britain now has more than 300, compared with just three back in 1983—as evidence of a new cultural "seriousness. " Others believe the communal experience of festivalgoing provides a useful antidote to the solitary pastimes—many of them electronic—of 21st-century life.
But festival frenzy can be too much of a good thing. A report published last year for the Edinburgh International Festival warned that the rising tally of festivals would rapidly increase the competition for audiences. The workaday port of Rotterdam is now home to a year-round series of festivals in part to keep up with its classier neighbor, Amsterdam. In an age of cheap air travel, the opera lover with a free weekend can head for Riga as easily as Salzburg.
And there’s a finite supply of sponsors and public money, not to mention performers. Already there’s grumbling over rising fees for the biggest names.
Critics argue that the whole purpose of the festival is changing. "Festivals used to belong to the public," says Getz. "Now they are almost always created for strategic reasons. " Inevitably, that brings the risk of losing distinctive appeal. "This ’ festivalization’ is creating a kind of homogeneity problem that festivals were created to solve," said Janice Price, boss of Luminato, Toronto’s Festival of Arts and Creativity.
Still, the benefits are simply too good to pass up. Cultural festivals are emerging as the new must-have for postindustrial cities keen to recast their images. Redeveloping the rundown waterfront or calling in big-name architects is only the start. "Big, flashy iconic buildings are not enough," says Fran Thorns, head of Cultural Strategy at Manchester City Council in Britain. "You need to fill the space between the buildings—and that’s where festivals come in. "
If all else fails, cities can follow the example of little Leavenworth, Washington, and completely recreate themselves as a festival center. When Leavenworth’s logging industry collapsed, the settlement was remodeled to resemble a Bavarian village capable of hosting a range of cultural events. Result: 2 and a half million visitors a year. And a reputation as a don’t-miss stop on the festival circuit.
The festival boom seems to be increasing the competition for the following resources EXCEPT______.
选项
A、festivalgoers
B、venues
C、funding
D、artists
答案
B
解析
推断题。第七段第二句提到,日益增多的艺术节可能会迅速加剧对观众的争夺,故排除[A];第八段提到,赞助者和资金来源都是有限的,更不用说表演者了,而邀请知名人士参与艺术节的费用的不断攀升已经引起一些人的不满。可见,艺术节的主办者需要争夺有限的资金以及知名艺术家,因此排除[C]和[D];文中并未提及需要争夺举办场所,故答案为[B]。
转载请注明原文地址:https://kaotiyun.com/show/GP7O777K
0
专业英语八级
相关试题推荐
Theincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignl
Theincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignl
AndrewCarnegie,knownastheKingofSteel,builtthesteelindustryintheUnitedStates,and,intheprocess,becameoneof
InBritain,thedurationofaparliamentisusually______years.
AmongallthestatesinAustralia,______istheoldeststate.
Thefirstinventionofmankindwasthewheel.Theinventionofthewheelisprobablythemostimportantinventionofalltime.
Whichofthefollowingcountriesisunicameralinitsparliamentarysystem?
HowtoApproachDiscursiveWriting?Howtoimprovetheeffectivenessofstudents’writing?Therearesixstageswhichshould
我先是被鸟的鸣声吵醒的。是个夏日的清晨,大概有几十只小鸟在我窗外的槭树上集合了,除了麻雀的吱喳声之外,还有那种小绿鸟的嘤嘤声。我认得那种声音,年年都会有一两对小绿鸟来我的树上筑巢,在那一段时间里,我每天都能听到它们那种特别细又特别娇的鸣声.听了就
流逝,表现了南国人对时间最早的感觉。“子在川上曰:逝者如斯夫。”他们发现无论是潺潺小溪,还是浩荡大河,都一去不复返,流逝之际青年变成了老翁而绿草转眼就枯黄,很自然有错阴的紧迫感。流逝也许是缓慢的,但无论如何缓慢,对流逝的恐惧使人们必须用“流逝”这个词来时时
随机试题
下列商标不得分开转让的是()
可摘局部义齿磨光的方法及要求中,下列哪一项是错误的
王某意欲盗窃某部队弹药库的枪支,事先准备了万能钥匙等作案工具,并多次前往观察地形了解警卫人员换班时间。某晚,王某携带作案工具前往作案,到了弹药库不远外,王某发现,因新到一批枪支,部队正组织战士连夜搬运,整个库区灯火通明,人来人往,戒备森严。王某见无法下手遂
这些孩子在音乐方面很有培养前途。
某县盛产果蔬,并有一定规模,但深加工几乎没有,县里建有一个工业园区,只能引进一个项目,其中一个选择是该省龙头果蔬加工企业,但预计利税及就业人口都比不上一个新型工业项目。问题:请你为该县发改局选择一个方案,并作说明。
紧急避险:是指为了使国家、公共利益、本人或他人的人身财产和其他权利避免正在发生的危险,不得已而采取的损害另一方较小的合法权益,以保护较大的合法权益的行为。根据上述定义,下列行为属于重婚的是:
近代形而上学唯物主义根据当时自然科学关于原子是物质最小单位的认识,把物质归结为原子,认为原子的属性就是一切物质形态的共同属性。这种概括()
Languageisfantasticallycomplex.Itsbuilt-inmeansofcombiningandrecombining(nesting)ofitsvariouslevelshave【M1】______
A、Afuelthatburnscleanly.B、Anoiladditivethathelpscoolengines.C、Amaterialfromwhichfiltersaremade.D、Aninsulatin
Althoughcliches(陈词滥调)aboutthe"vulnerability"ofwomenintheeconomyhavebeendisprovedbyhardBureauofLaborStatistics(B
最新回复
(
0
)